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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
Please use this identifier to cite or link to this item: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/56729
Title: 雲端商業軟體延伸至中小企業使用計畫
SMART BUSINESS GATEWAY: Extending Cloud Business Applications to SMB.
Authors: Jenyang Luc Yu
余人仰
Advisor: 邱宏仁
Keyword: 雲端,商業軟體,中小企業,
Cloud Business Applications,Small Business,
Publication Year : 2014
Degree: 碩士
Abstract: This business plan details the concept and implementation of SMART BUSINESS GATEWAY (SMART BUSINESS GATEWAY), which provides an affordable and accessible tool for owners of Small & Mid-sized Business (SMB) to enable versatile cloud based business software applications in their daily operation and business. The core service of SMART BUSINESS GATEWAY offers an environment yet platform for SMB owners and IT personnel to investigate software applications and to start using these applications after the trial period with paying a full activation fee. SMART BUSINESS GATEWAY is not only to populate the exposure for cloud based business application providers, but also to increase user stickiness and loyalty.
In current IT market climate, cloud based business application adoption is very limited for big firms equipped with IT Team only. The developer with newly launched cloud based business application doesn’t have effective and multiple channels to market the product and to reach out its customers; not to mention to sustain quality revenue with profits. Our solution could resolve these problems and benefit all of stakeholders in this ecosystem.
URI: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/56729
Fulltext Rights: 有償授權
Appears in Collections:管理學院企業管理專班(Global MBA)

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