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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/56729
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dc.contributor.advisor邱宏仁
dc.contributor.authorJenyang Luc Yuen
dc.contributor.author余人仰zh_TW
dc.date.accessioned2021-06-16T05:44:47Z-
dc.date.available2014-08-17
dc.date.copyright2014-08-17
dc.date.issued2014
dc.date.submitted2014-08-11
dc.identifier.citationReference
(A) Michael E. Porter. 'The Five Competitive Forces that Shape Strategy', Harvard Business Review, January 2008, p.86-104.
(B) Porter, Michael E. (1979). 'How competitive forces shape strategy'. Harvard Business Review. Retrieved 9 September 2013.
(C) Porter, Michael E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. New York.: Simon and Schuster. Retrieved 9 September 2013
dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/56729-
dc.description.abstractThis business plan details the concept and implementation of SMART BUSINESS GATEWAY (SMART BUSINESS GATEWAY), which provides an affordable and accessible tool for owners of Small & Mid-sized Business (SMB) to enable versatile cloud based business software applications in their daily operation and business. The core service of SMART BUSINESS GATEWAY offers an environment yet platform for SMB owners and IT personnel to investigate software applications and to start using these applications after the trial period with paying a full activation fee. SMART BUSINESS GATEWAY is not only to populate the exposure for cloud based business application providers, but also to increase user stickiness and loyalty.
In current IT market climate, cloud based business application adoption is very limited for big firms equipped with IT Team only. The developer with newly launched cloud based business application doesn’t have effective and multiple channels to market the product and to reach out its customers; not to mention to sustain quality revenue with profits. Our solution could resolve these problems and benefit all of stakeholders in this ecosystem.
en
dc.description.provenanceMade available in DSpace on 2021-06-16T05:44:47Z (GMT). No. of bitstreams: 1
ntu-103-R01749003-1.pdf: 2485560 bytes, checksum: b7fe233943698bc2b7c2d01a11ae818d (MD5)
Previous issue date: 2014
en
dc.description.tableofcontents1 EXECUTIVE SUMMARY ................................... 1
2 CURRENT ECOSYSTEM ................................... 2
3 BUSINESS CONCEPT .................................... 6
3.1 THE MARKET ........................................ 6
3.2 THE COMPANY ...................................... .7
3.3 PRODUCT AND SERVICES ........................... ...9
3.4 OBJECTIVE..........................................12
3.5 KEY TO SUCCESS ................................... 14
3.5.1 VALUE .......................................... 16
3.5.2 PRIMARY BUSINESS PROCESS .................... ...16
3.5.3 SUPPORT PROCESSES .............................. 18
3.5.4 OBJECTIVE....................................... 21
3.5.5 STRATEGY ....................................... 21
4 INDUSTRY COMPETITION LEVEL.......................... 24
5 MANAGEMENT PROFILE ................................. 26
6 FINANCIAL CONSIDERATIONS ........................... 28
6.1 ASSUMPTIONS....................................... 28
6.2 SALES PROJECTIONS ................................ 29
6.3 PROFIT AND LOSS FORECAST ......................... 31
7 MILESTONES IN THE FIRST YEAR ....................... 33
8 APPENDIX ........................................... 34
8.1 A PROJECT UNDER DEVELOPMENT WITH A TELCO ......... 34
8.2 PROJECT UNDER DEVELOPMENT WITH A BUSINESS APPLICATION ...................................................... 37
dc.language.isoen
dc.subject雲端zh_TW
dc.subject商業軟體zh_TW
dc.subject中小企業zh_TW
dc.subjectSmall Businessen
dc.subjectCloud Business Applicationsen
dc.title雲端商業軟體延伸至中小企業使用計畫zh_TW
dc.titleSMART BUSINESS GATEWAY: Extending Cloud Business Applications to SMB.en
dc.typeThesis
dc.date.schoolyear102-2
dc.description.degree碩士
dc.contributor.oralexamcommittee陳峙維,繆敏志
dc.subject.keyword雲端,商業軟體,中小企業,zh_TW
dc.subject.keywordCloud Business Applications,Small Business,en
dc.relation.page40
dc.rights.note有償授權
dc.date.accepted2014-08-11
dc.contributor.author-college管理學院zh_TW
dc.contributor.author-dept企業管理碩士專班zh_TW
顯示於系所單位:管理學院企業管理專班(Global MBA)

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