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Abstract

Websites operating in travel industry is highly competitive and the top spot on search engine results page is taken mostly by popular and well-established brands. Most new travel websites mostly only see cost per click advertising (With Google AdWords or Yahoo/Bing Advertising) or Facebook Ads as a means to drive web traffic to their websites. This is often expensive as there are many bidders for the most popular keywords in travel niche. Most websites tailor their websites to the taste of most web users with the hope of getting more web traffic. Although this sounds very logical, this can also be less rewarding considering the lower levels of organic traffic (from Google/Yahoo/Bing) that one would receive for the top keywords. A practical approach was followed in coming up with this business plan. Long tail keyword marketing presents an interesting opportunity that is often ignored by major websites. Long tail keywords (less searched lengthy keywords) in aggregate do represent a significant search volume. Due to the keyword length, they are usually less competitive and offering unique high quality content for a bulk of long tail keywords can be extremely rewarding in the long term. As this content would fulfill the need of a unique group of visitors, there is likely going to be more return visitors with a reduction in bounce rate (The percentage of visitors who enter the site and leave the site rather than continue viewing other pages within the same site.). While it is any day good to be on top of the search results, an aggregate of traffic from the top 10 search results can also be significant whenever there are huge numbers of indexed pages on major search engines. Our business is not looking at compete with the big travel website directly, instead, we will aim to generate revenue through commissions from package sales, individual bookings (flights, hotels, tours), and online content monetization, among others. This business plan focuses on the following six sections in detail. Executive Summary – High level overview, Key success factors, mission, Source of funds, and what makes our business different. Products & Services – Visa Check, Embassy Information, Flight Search, Hotel search, Travel Insurance search, destination guides and vacation packages. Market analysis – Including Market segmentation and competitor analysis. Marketing Plan – Detailed plan along with search engine optimization strategies. Financial Plan – Revenue Forecast, Personnel Plan, Budget, Startup Costs, Profit and Loss Statement, Balance Sheet, Cash Flow Statement Information Management – Privacy policy along with information of how each service will be managed.