請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/55199
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 林修葳(Hsiou-Wei Lin) | |
dc.contributor.author | Arun Chandran | en |
dc.contributor.author | 張安倫 | zh_TW |
dc.date.accessioned | 2021-06-16T03:51:00Z | - |
dc.date.available | 2015-03-13 | |
dc.date.copyright | 2015-03-13 | |
dc.date.issued | 2015 | |
dc.date.submitted | 2015-01-20 | |
dc.identifier.citation | [1] The Benefits of Long Tail Keywords - https://placester.com/real-estate-marketing-academy/the-benefits-of-long-tail-keywords/
[2] Google AdWords - https://adwords.google.com [3] Yahoo/Bing Ads - http://advertise.bingads.microsoft.com/en-us/home [4] CJ Affiliate by Conversant (formerly Commission Junction) - www.cj.com [5] Facebook Ads - https://www.facebook.com/advertising [6] Google Webmaster - https://www.google.com/webmasters [7] Bing webmaster - www.bing.com/toolbox/webmaster [8] The Long Tail of Search: Are You Ignoring Most of Your Traffic? - http://www.wordstream.com/long-tail [9] Bounce Rate Demystified - https://blog.kissmetrics.com/bounce-rate/ [10] Tripnotice - https://tripnotice.com/about/ [11] HolidayIQ - One of India's first & largest travel community. - holidayiq.com [12] Encouraging Inbound Tourism - Tourist Visa on Arrival (TVOA) Scheme - http://india.gov.in/spotlight/encouraging-inbound-tourism-tourist-visa-arrival-tvoa-scheme [13] Visitors from 43 countries can now get visa for India online - http://timesofindia.indiatimes.com/india/Visitors-from-43-countries-can-now-get-visa-for-India-online/articleshow/45295599.cms [14] Visa and Health Information - http://www.qantas.com.au/travel/airlines/visa-health/global/en [15] Google Adsense - https://www.google.com/adsense [16] WordPress › Blog Tool, Publishing Platform, and CMS - https://wordpress.org/ [17] Search in Place wordpress plugin - https://wordpress.org/plugins/search-in-place/ [18] Booking.com Affiliate Partners Programme - http://www.booking.com/content/affiliates.html [19] HotelsCombined Travel Affiliate Program - http://www.hotelscombined.com/Affiliates.aspx [20] Agoda Affiliate partner - https://partners.agoda.com/affiliate.html [21] MediaWiki - https://www.mediawiki.org/wiki/MediaWiki [22] Taiwan Tourism Bureau, MOTC - http://admin.taiwan.net.tw/index_en.aspx [23] Government of India, Ministry of Tourism - http://tourism.gov.in/ [24] Alexa - Actionable Analytics for the Web - http://www.alexa.com/ [25] Wordpress Pingbacks - http://en.support.wordpress.com/comments/pingbacks/ [26] Prioritizing SEO Strategies In 2014: Where To Focus - http://searchengineland.com/prioritizing-seo-strategies-2014-181998 [27] Google Adsense Privacy Policy Requirements - http://www.freeprivacypolicy.com/google-adsense-privacy-policy-requirements.html [28] How to start a business in Taiwan - Elias EK | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/55199 | - |
dc.description.abstract | Websites operating in travel industry is highly competitive and the top spot on search engine results page is taken mostly by popular and well-established brands. Most new travel websites mostly only see cost per click advertising (With Google AdWords or Yahoo/Bing Advertising) or Facebook Ads as a means to drive web traffic to their websites. This is often expensive as there are many bidders for the most popular keywords in travel niche.
Most websites tailor their websites to the taste of most web users with the hope of getting more web traffic. Although this sounds very logical, this can also be less rewarding considering the lower levels of organic traffic (from Google/Yahoo/Bing) that one would receive for the top keywords. A practical approach was followed in coming up with this business plan. Long tail keyword marketing presents an interesting opportunity that is often ignored by major websites. Long tail keywords (less searched lengthy keywords) in aggregate do represent a significant search volume. Due to the keyword length, they are usually less competitive and offering unique high quality content for a bulk of long tail keywords can be extremely rewarding in the long term. As this content would fulfill the need of a unique group of visitors, there is likely going to be more return visitors with a reduction in bounce rate (The percentage of visitors who enter the site and leave the site rather than continue viewing other pages within the same site.). While it is any day good to be on top of the search results, an aggregate of traffic from the top 10 search results can also be significant whenever there are huge numbers of indexed pages on major search engines. Our business is not looking at compete with the big travel website directly, instead, we will aim to generate revenue through commissions from package sales, individual bookings (flights, hotels, tours), and online content monetization, among others. This business plan focuses on the following six sections in detail. Executive Summary – High level overview, Key success factors, mission, Source of funds, and what makes our business different. Products & Services – Visa Check, Embassy Information, Flight Search, Hotel search, Travel Insurance search, destination guides and vacation packages. Market analysis – Including Market segmentation and competitor analysis. Marketing Plan – Detailed plan along with search engine optimization strategies. Financial Plan – Revenue Forecast, Personnel Plan, Budget, Startup Costs, Profit and Loss Statement, Balance Sheet, Cash Flow Statement Information Management – Privacy policy along with information of how each service will be managed. | en |
dc.description.provenance | Made available in DSpace on 2021-06-16T03:51:00Z (GMT). No. of bitstreams: 1 ntu-104-R01749031-1.pdf: 1312298 bytes, checksum: 4f446cf13e32fec4b3db0e30f7d6e4f5 (MD5) Previous issue date: 2015 | en |
dc.description.tableofcontents | Table of Contents
1.0 Executive Summary 1 1.1 Objectives 5 1.2 Mission 6 1.3 Keys to Success 6 1.4 Source of Funds 7 1.5 How we are different 8 2.0 Services 11 2.1 Service Description 11 Visa Check 11 Embassy and Consulate details around the world 11 Flight Options Search + booking 13 Hotel Options Search 14 Travel Destination Guides 16 Vacation Packages 16 Paid Articles Contributions 17 Guest Posts 17 2.2 Future Services 19 3.0 Market analysis 20 3.1 Market Segmentation 23 Target Market Segment Strategy 25 Market Needs 26 Service Business Analysis 26 Main Competitors 27 Table 3.4 - Competitor Analysis 28 4.0 Marketing Plan 33 Positioning 34 Pricing 35 Promotion 35 Links 35 Banner Ads 36 Word of Mouth 36 Commenting on blogs 37 Ping Backs 37 Message Boards 37 Optimizing the website for search engines 37 Affiliate program 38 Answer questions 38 Leverage YouTube 38 Distribution 38 Search Engine Optimization Strategies 39 5.0 Financial Plan 43 Revenue Forecast 43 The Revenue Forecast 44 Personnel Plan 45 About the Personnel Plan 45 Budget 46 About the Budget 47 Startup Costs 48 Loans and Investments 48 Financial Statements 49 Profit and Loss Statement 49 Depreciation Expenses are subtracted before we get Operating Income 49 Balance Sheet 51 Cash Flow Statement 52 6.0 Information Management 54 Website and Database backups 55 Newsletter Subscribers 56 Registered users 56 Affiliate Signups 57 Ticket System 57 7.0 References 60 8.0 Appendices 62 Revenue Forecast 62 Personnel Plan 65 Budget 66 Loans and Investments 68 Profit and Loss Statement 69 Balance Sheet 71 Cash Flow Statement 75 | |
dc.language.iso | en | |
dc.title | Aww 商業企劃書 | zh_TW |
dc.title | Aww Business Plan | en |
dc.type | Thesis | |
dc.date.schoolyear | 103-1 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 胡星陽(Shing-Yang Hu),黃俊堯(Chunyao Huang) | |
dc.subject.keyword | 旅遊服務,旅遊服務網站,長尾關鍵詞, | zh_TW |
dc.subject.keyword | Travel service,Travel service website,Long tail keywords, | en |
dc.relation.page | 77 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2015-01-21 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-104-1.pdf 目前未授權公開取用 | 1.28 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。