在台灣地區開設室外生活用品連鎖商店

Abstract

本商業計畫書的目的在於與Lowe’s公司建立關鍵客戶關係並在台灣地區開設室外生活用品連鎖商店。 內容詳細闡述因台灣人口居住生活方式的改變，將創造出一個未開發而且可以獲利的行業，其中包括：獨家摘要、公司摘要、產品、市場分析、策略實施以及管理、組織架構和財務分析。

The goal of this business plan is to establish a key account with Lowe’s Companies, Inc. by demonstrating how to set up and expand a retail chain of outdoor living products in Taiwan. This retail chain store provides variety of product selections which include the top selling items from the Lowe’s Outdoor categories. This plan consists of executive summary, company summary, the products, market analysis strategy and implementation summary, and organization management and financial plan and analyses.