請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/54793完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 林修葳 | |
| dc.contributor.author | Christine C. Liu | en |
| dc.contributor.author | 劉家琇 | zh_TW |
| dc.date.accessioned | 2021-06-16T03:38:38Z | - |
| dc.date.available | 2017-08-11 | |
| dc.date.copyright | 2015-08-11 | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2015-03-06 | |
| dc.identifier.citation | 1. Directorate General of Budget, Accounting, and Statistics, Executive Yuan. http://www.dgbas.gov.tw/
2. Annual statistical report on tourism 2011 of Taiwan. http://admin.taiwan.net.tw/auser/B/annual_statistical_2011_htm/Chinese/htm/p31.htm 3. Ageing & Place Making in the UK and Japan: Comparative Perspectives. http://www.ncl.ac.uk/cre/research/ageing_countryside_UK_Japan_seminar.htm 4. Retirement Migration in the America Countryside. http://www.ncl.ac.uk/cre/publish/Ageing%20Seminar%20260907/Glasgow.pdf 5. Retirement migration and the (re)population of vulnerable rural areas in Japan. http://www.dlgs-dresden.de/fileadmin/daten/Konferenz_2010/Presentations/Retirement_migration_and_the_repopulation_of_vulnerable_rural_areas_in_Japan.pdf 6. Planning for the Ageing Countryside in Japan: The Potential Impact of Multi-habitation. http://rsa.tandfonline.com/doi/pdf/10.1080/02697450903020734 7. Home Depot. http://www.homedepot.com/ 8. Lowe’s. http://www.lowes.com/ 9. 特力屋I-House. http://www.i-house.com.tw/ 10. China Times News on Nov. 20th, 2013. http://news.chinatimes.com/mainland/17180504/112013121800473.html 11. A Comparative Study for Institution of Individual and Cluster Farmhouses-Hsinchu county. http://nccur.lib.nccu.edu.tw/bitstream/140.119/35896/5/701005.pdf 12. Taipei House. http://www.taipeihouse.net/information/i_a-01.html 13. Taiwan Environmental Information Center. http://e-info.org.tw/node/87095 14. Department of Statistics. http://www.moi.gov.tw/stat/news_content.aspx?sn=8057 15. Apply Daily news on Oct. 29th, 2011. http://www.appledaily.com.tw/appledaily/article/property/20111029/33774635/ 16. China Times news on Dec. 18th, 2013. http://www.chinatimes.com/newspapers/20131218001006-260305 17. 專題討論: 終結農地農業還剩什麼？http://landeconomics.nccu.edu.tw/ 18. Taiwan Report on Aug. 20th, 2014. http://www.taiwan-reports.com/?c=articles&a=show&id=37216 19. Taiwan Rural Accommodation Association. http://www.traa.org.tw/modules/tinyd5/index.php?id=7 20. National Development Council. http://www.ndc.gov.tw/m1.aspx?sNo=0000124#.VPLWg3awrct | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/54793 | - |
| dc.description.abstract | 本商業計畫書的目的在於與Lowe’s公司建立關鍵客戶關係並在台灣地區開設室外生活用品連鎖商店。 內容詳細闡述因台灣人口居住生活方式的改變，將創造出一個未開發而且可以獲利的行業，其中包括：獨家摘要、公司摘要、產品、市場分析、策略實施以及管理、組織架構和財務分析。 | zh_TW |
| dc.description.abstract | The goal of this business plan is to establish a key account with Lowe’s Companies, Inc. by demonstrating how to set up and expand a retail chain of outdoor living products in Taiwan. This retail chain store provides variety of product selections which include the top selling items from the Lowe’s Outdoor categories. This plan consists of executive summary, company summary, the products, market analysis strategy and implementation summary, and organization management and financial plan and analyses. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T03:38:38Z (GMT). No. of bitstreams: 1 ntu-104-R00749012-1.pdf: 1463622 bytes, checksum: 7e3443627b41e9cd5824af0d661ce2f1 (MD5) Previous issue date: 2015 | en |
| dc.description.tableofcontents | 1. Executive Summary 1
1.1 Why Taiwan, why us 2 1.2 Mission 6 1.3 Objectives 6 1.4 Key to Success: 8 1.5 How to Satisfy Customer Differences and Preferences 10 1.6 Social Responsibility 11 2. Company Summary 13 2.1 Start-up Summary 16 2.2 Company Ownership 18 3. Products (some contents extracted from Lowe’s Company website) 19 3.1 Core and Specialty Product Items 21 3.2 Prevention of Theft and Inappropriate Handling 22 3.3 Contract with Lowe’s 23 4. Market Analysis Summary 25 4.1 Retirement Migration and Retirement Multi-Habitation in Japan 25 4.2 Home Improvement Companies in the United States 25 4.3 Current Supply in Taiwan 26 4.4 Competition 30 5. Strategy and Implementation Summary 33 5.1 Pricing Strategy 33 5.2 Marketing Strategy 33 5.3 Sourcing Strategy 38 5.4 Strategy on Design Service 40 5.5 Strategy on Delivery and Installation Service 42 6. Organization Management 44 6.1 Organizational Structure 44 6.2 Personnel Plan 51 7. Financial Plan and Analysis 54 7.1 Sales Forecast 54 7.2 Important Assumptions 56 7.3 Financial Analysis 57 Appendix I. Monthly Income Statement for 10-operation-year 60 Appendix II. Annual Income Statement for 10-operation-year 70 Appendix III. Projected Monthly Cash Flow of 10-operation-year 71 Appendix IV. Projected Annual Cash Flow of 10 operation years 81 Appendix V. Balance Sheet for 10-year operation 82 Bibliography 83 | |
| dc.language.iso | en | |
| dc.subject | 室外生活用品 | zh_TW |
| dc.subject | Outdoor Living Products | en |
| dc.title | 在台灣地區開設室外生活用品連鎖商店 | zh_TW |
| dc.title | Establishing a Retail Chain Company for Outdoor Living Products in Taiwan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 103-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳思寬,黃俊堯 | |
| dc.subject.keyword | 室外生活用品, | zh_TW |
| dc.subject.keyword | Outdoor Living Products, | en |
| dc.relation.page | 84 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2015-03-09 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-104-1.pdf 未授權公開取用 | 1.43 MB | Adobe PDF |
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