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標題: | 線上社會資本與公民參與關聯性之研究-以Facebook使用者為例 The Relationship Between Online Social Capital and Civic Engagement-The Case of Facebook Users |
作者: | Ting-Yu Chang 張庭瑜 |
指導教授: | 谷玲玲(Lin-Lin Ku) |
關鍵字: | 公民參與,社會資本,社群媒體,政治參與,臉書,Facebook, civic engagement,social capital,social media,political participation,SNS,Facebook, |
出版年 : | 2016 |
學位: | 碩士 |
摘要: | 近年透過社群媒體參與公共事務的例子越來越多,原因在於其同時具有傳統大眾媒體傳播資訊的特性以及人際網絡互動的功能。本研究以社會資本的角度出發,同時考量媒介使用與人際網絡對公民參與的影響,以Facebook作為研究場域,探討社群媒體的線上社會資本與公民參與間的關聯性。研究方法為網路問卷調查法,蒐集共420份有效問卷。
研究發現,線上與線下的公民參與程度差異,僅行動式公民參與在線上展現得較線下多,呼應近年出現許多透過社群媒體串聯的新型態公民參與。在社群媒體使用行為上,資訊蒐集、人際互動動機與臉書使用強度為預測線上公民參與之重要變項。社群媒體使民眾更容易接觸與討論公共議題,將民眾從關心個人生活轉向公民社會。而社群媒體使用強度與人際互動動機為預測社會資本之重要變項,當使用強度越強,其與線上社群的連結越緊密,並藉由人際互動累積個人社會資本,同時提高社群信任與發展出共享的觀點與目標。 不同於過去研究,社群信任對關注型線上公民參與具有負面預測能力,當對社群信任越少,可能會花更多時間在搜尋、瀏覽相關資訊,以確認或獲得更多資訊。社群共享價值對線下行動型公民參與為亦為負向指標,當社群同質性越高,越傾向在固定社群內交流,不易跨出線上社群至現實社會參與公共議題。線上關注型公民參與僅能預測線下關注型與發表型公民參與,然而對經常進行線上行動型公民參與的民眾來說,其對公共事務的關心程度從資訊蒐集提升為意圖改善公共政策,更容易將對公共議題的關注延伸至線下,對線下關注型、發表型與行動型公民參與皆有良好預測效果。 In recent years, the cases of participating in public affairs through social media have increased because social network sites (SNSs) are combined with features of mass media–information dissemination and interpersonal communication. Based on social capital theory, this thesis aimed to examine the relationship between the use of Facebook, online social networks and civic engagement. Using the online survey method, this thesis collected 420 valid questionnaires. The results show that SNSs only improve civic actions due to the new pattern of online civic engagement. Regarding the use of SNSs, the motivations of information seeking and interpersonal communication, and the strength of Facebook use have positive effects on online civic engagement. It can be argued that SNSs reduce the obstacles of obtaining and discussing public affairs, thereby making individuals concern toward civil society from private life. Moreover, the strength of Facebook use and motivation for interpersonal communication can strongly predict the amount of social capital. Different from previous studies, the results show that social trust has negative effects on online civic engagement. The lesser the social trust, the more the time spent on seeking and confirming the information. Social shared value also has negative effects on offline civic action. When there is higher homogeneity of SNS, individuals would be accustomed to interacting in specific communities instead of participating in public affairs offline. Online civic attentiveness can only predict offline civic attentiveness and civic deliberation. However, the level of civic engagement of those who frequently take part in online civic actions has enhanced from information seeking to taking action on improving public affairs and extending their concern of public affairs from online to offline. Accordingly, online civic attentiveness can positively predict offline civic engagement. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/51451 |
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顯示於系所單位: | 新聞研究所 |
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