Please use this identifier to cite or link to this item:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/5113| Title: | 精緻都會娛樂新地標：戲院 The Theatre |
| Authors: | Matthew Pernsteiner 鵬天賜 |
| Advisor: | 邱宏仁(Carlos Chiu) |
| Keyword: | 戲院, Theatre,Fine Dining,Dine-in Theatre,Cinema, |
| Publication Year : | 2014 |
| Degree: | 碩士 |
| Abstract: | Currently, Taipei has a well-developed market in fine dining and cinema, but no businesses that combine both. The Theatre seeks to capitalize on the gap in the market, applying a business model adapted from American and Taiwanese inspiration to deliver truly high end cuisine in a luxuriant movie theater atmosphere.
Market research and competitive analysis shows fertile ground for such an endeavor. The Theatre will leverage all of its advantages to capture market share in this environment. |
| URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/5113 |
| Fulltext Rights: | 同意授權(全球公開) |
| Appears in Collections: | 管理學院企業管理專班(Global MBA) |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| ntu-103-1.pdf | 5.6 MB | Adobe PDF | View/Open |
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