請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/5113完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 邱宏仁(Carlos Chiu) | |
| dc.contributor.author | Matthew Pernsteiner | en |
| dc.contributor.author | 鵬天賜 | zh_TW |
| dc.date.accessioned | 2021-05-15T17:52:05Z | - |
| dc.date.available | 2014-08-21 | |
| dc.date.available | 2021-05-15T17:52:05Z | - |
| dc.date.copyright | 2014-08-21 | |
| dc.date.issued | 2014 | |
| dc.date.submitted | 2014-08-13 | |
| dc.identifier.citation | Broom, Giles. 2012. Asian Millionaires Counter Lost Riches in Europe. Jun 1. Accessed 6 25, 2014. http://www.bloomberg.com/news/2012-05-31/asian-millionaires-counter-lost-riches-in-europe-north-america.html.
Directorate-General of Budget, Accounting, and Statistics. 2013. 101 年家庭收支調查報告. Government Report, Taipei, Taiwan: Executive Yuan, Republic of China. Government, Taipei City. 2014. 家庭戶數按經濟戶長年齡,性別及所得總額(經常性收入)組別分. Government Statistics, Taipei, ROC: Taipei City Government. Lu, Roy. 2013. 'Taipei Restaurant and Movie Trends.' Research Document, Taipei. Smith-Cooper, David, interview by Matthew Pernsteiner. 2014. AMC Dine In Theater (4 10). 洪明皇, 鄭文輝. 2007 (updated 2010). 台灣高所得者所得份額之變化: 1977-2010. PhD Dissertation, Taipei: National Chengchi University. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/5113 | - |
| dc.description.abstract | Currently, Taipei has a well-developed market in fine dining and cinema, but no businesses that combine both. The Theatre seeks to capitalize on the gap in the market, applying a business model adapted from American and Taiwanese inspiration to deliver truly high end cuisine in a luxuriant movie theater atmosphere.
Market research and competitive analysis shows fertile ground for such an endeavor. The Theatre will leverage all of its advantages to capture market share in this environment. | en |
| dc.description.provenance | Made available in DSpace on 2021-05-15T17:52:05Z (GMT). No. of bitstreams: 1 ntu-103-R01749053-1.pdf: 5736252 bytes, checksum: 1fe1a122e6e4fa96591a255599084932 (MD5) Previous issue date: 2014 | en |
| dc.description.tableofcontents | 1.0 EXECUTIVE SUMMARY 2
1.1 OBJECTIVES 3 1.2 FOUNDER PROFILE 3 1.3 ACKNOWLEDGMENTS AND PROFESSIONAL SOURCES 3 2.0 MARKET ANALYSIS 5 2.1 TAIPEI RESTAURANT MARKET OVERVIEW 6 2.2 TAIPEI MOVIE THEATER MARKET OVERVIEW 7 2.3 DEFINITION OF TARGET MARKET AND CUSTOMERS BY LITERATURE REVIEW 8 2.4 SURVEY - RESPONSE AND ANALYSIS 11 3.0 SERVICE 16 3.1 SERVICE OVERVIEW 16 3.2 CASE STUDIES 23 3.3 COMPANY LOCATION AND COMPLIANCE 24 3.4 FACILITIES 26 3.5 LOOK AND FEEL 29 4.0 PERSONNEL PLAN 33 4.1 KITCHEN PERSONNEL 33 4.2 MANAGEMENT 33 4.3 OTHER PERSONNEL 34 5.0 MARKETING PLAN 35 5.1 THE THEATRE’S UNIQUE SELLING PROPOSITION (USP): 35 5.2 THE THEATRE’S TARGET CUSTOMERS 35 5.3 MARKETING PLAN 36 6.0 COMPETITION AND STRATEGY 41 6.1 COMPETITIVE OVERVIEW 41 6.2 4 PS ANALYSIS WITH COMPETITORS 43 6.3 THE THEATRE VS. PREMIUM CINEMA 44 6.4 VALUE CHAIN MODEL 46 7.0 FINANCIAL PLAN 47 7.1 OWNERSHIP AND FUNDING 47 7.2 REVENUE ESTIMATION 48 7.3 PRO-FORMA INCOME STATEMENTS 49 8.0 ALTERNATIVES 52 8.1 OUTSOURCING 52 8.2 EVENT PLANNING COMPANY 53 9.0 REFERENCES 55 10.0 APPENDIX 56 | |
| dc.language.iso | en | |
| dc.subject | 戲院 | zh_TW |
| dc.subject | Cinema | en |
| dc.subject | Theatre | en |
| dc.subject | Fine Dining | en |
| dc.subject | Dine-in Theatre | en |
| dc.title | 精緻都會娛樂新地標：戲院 | zh_TW |
| dc.title | The Theatre | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 102-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳峙維(Szu-Wei Chen),莊熙平(Eric Chuang) | |
| dc.subject.keyword | 戲院, | zh_TW |
| dc.subject.keyword | Theatre,Fine Dining,Dine-in Theatre,Cinema, | en |
| dc.relation.page | 76 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2014-08-13 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-103-1.pdf | 5.6 MB | Adobe PDF | 檢視/開啟 |
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