Please use this identifier to cite or link to this item:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/49359
Title: | 萬國旅遊隨身導航地圖事業計畫 Business Plan for ExploWorld, a Tracking Mobile Map Application |
Authors: | Kai Peter Kamberger 康 愷 |
Advisor: | 謝冠雄(Edward Hsieh) |
Keyword: | 地圖,手機,iOS,GPS,衛星跟蹤定位系統,手機遊戲,雙邊市場,廣告,ExploWorld,增強現實, Map,Mobile,iOS,GPS,mobile game,two sided market,Advertising,ExploWorld,Augmented Reality, |
Publication Year : | 2016 |
Degree: | 碩士 |
Abstract: | The following business plan investigates the viability of a proposed map based mobile application as a business platform to use for highly customizable, localized and interactive advertising possibilities. To do such it will introduce the main product idea, value proposition and target markets. It will further launch into a comprehensive competitor and industry analysis as well as give a current market overview. Customer segments of particular relevance to the value propositions are then identified and research is undertaken to determine the most important characteristics and behavior patterns of these target customers and how these will in turn affect further business strategy. A road map including financial projections and necessary investments as well as expected returns will further be explored, this will include detailed information on the phases to a finished product. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/49359 |
DOI: | 10.6342/NTU201603093 |
Fulltext Rights: | 有償授權 |
Appears in Collections: | 管理學院企業管理專班(Global MBA) |
Files in This Item:
File | Size | Format | |
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ntu-105-1.pdf Restricted Access | 6.5 MB | Adobe PDF |
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