請用此 Handle URI 來引用此文件：
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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 謝冠雄(Edward Hsieh) | |
| dc.contributor.author | Kai Peter Kamberger | en |
| dc.contributor.author | 康 愷 | zh_TW |
| dc.date.accessioned | 2021-06-15T11:25:11Z | - |
| dc.date.available | 2016-08-26 | |
| dc.date.copyright | 2016-08-26 | |
| dc.date.issued | 2016 | |
| dc.date.submitted | 2016-08-18 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/49359 | - |
| dc.description.abstract | The following business plan investigates the viability of a proposed map based mobile application as a business platform to use for highly customizable, localized and interactive advertising possibilities. To do such it will introduce the main product idea, value proposition and target markets. It will further launch into a comprehensive competitor and industry analysis as well as give a current market overview. Customer segments of particular relevance to the value propositions are then identified and research is undertaken to determine the most important characteristics and behavior patterns of these target customers and how these will in turn affect further business strategy. A road map including financial projections and necessary investments as well as expected returns will further be explored, this will include detailed information on the phases to a finished product. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-15T11:25:11Z (GMT). No. of bitstreams: 1 ntu-105-R02749052-1.pdf: 6653216 bytes, checksum: b2808a180281a21f060d9b51ca8858e8 (MD5) Previous issue date: 2016 | en |
| dc.description.tableofcontents | Abstract - 2 -
List of Figures - 4 - Market Research result references - 5 - Abbreviations and Terminology - 7 - 1. Executive summary - 8 - 2. Product and Service - 10 - 2.1. Introduction and Network effects - 10 - 2.2. End-User considerations - 12 - 2.3. Advertiser’s considerations - 21 - 2.4. Map service used and App Platform - 25 - 2.5. Business Canvas - 28 - 3. Market Analysis - 31 - 3.1. Industry External Analysis – Mobile Apps - 31 - 3.2. Porters 5 Forces - 41 - 3.3. Target Market - 44 - 3.4. Competitor Analysis - 46 - 3.5. Market Research: Interviews + End User Survey - 57 - 3.6. Advertiser Interviews - 77 - 4. Marketing Plan - 80 - 5. The Project Management Team - 87 - 6. Company Stages of Development - 92 - 6.1. Development/funding (9 months) - 92 - 6.2. User Growth (Month 9 to Year 2 end) - 94 - 6.3. Advert Growth (Year 3) - 96 - 6.4. Continuous Expansion (Year 4+) - 96 - 6.5. Decline - 98 - 7. Financial Plan - 98 - 7.1. Income Statement - 102 - 7.2. Cash Flow Statement - 107 - 7.3. Balance Sheet - 109 - 7.4. Higher Cost Estimate – Income Statement - 110 - Bibliography - 113 - Appendix - 118 - | |
| dc.language.iso | en | |
| dc.subject | 增強現實 | zh_TW |
| dc.subject | 地圖 | zh_TW |
| dc.subject | 手機 | zh_TW |
| dc.subject | iOS | zh_TW |
| dc.subject | GPS | zh_TW |
| dc.subject | 衛星跟蹤定位系統 | zh_TW |
| dc.subject | 手機遊戲 | zh_TW |
| dc.subject | 雙邊市場 | zh_TW |
| dc.subject | 廣告 | zh_TW |
| dc.subject | ExploWorld | zh_TW |
| dc.subject | Map | en |
| dc.subject | Augmented Reality | en |
| dc.subject | ExploWorld | en |
| dc.subject | Advertising | en |
| dc.subject | two sided market | en |
| dc.subject | mobile game | en |
| dc.subject | GPS | en |
| dc.subject | iOS | en |
| dc.subject | Mobile | en |
| dc.title | 萬國旅遊隨身導航地圖事業計畫 | zh_TW |
| dc.title | Business Plan for ExploWorld, a Tracking Mobile Map Application | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 104-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.oralexamcommittee | 盧信銘(Hsin-Min Lu) | |
| dc.subject.keyword | 地圖,手機,iOS,GPS,衛星跟蹤定位系統,手機遊戲,雙邊市場,廣告,ExploWorld,增強現實, | zh_TW |
| dc.subject.keyword | Map,Mobile,iOS,GPS,mobile game,two sided market,Advertising,ExploWorld,Augmented Reality, | en |
| dc.relation.page | 136 | |
| dc.identifier.doi | 10.6342/NTU201603093 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2016-08-18 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-105-1.pdf 未授權公開取用 | 6.5 MB | Adobe PDF |
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