請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/49359
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 謝冠雄(Edward Hsieh) | |
dc.contributor.author | Kai Peter Kamberger | en |
dc.contributor.author | 康 愷 | zh_TW |
dc.date.accessioned | 2021-06-15T11:25:11Z | - |
dc.date.available | 2016-08-26 | |
dc.date.copyright | 2016-08-26 | |
dc.date.issued | 2016 | |
dc.date.submitted | 2016-08-18 | |
dc.identifier.citation | Adam Hayes. (2015a). How To Start A Successful App Business. Retrieved from http://www.investopedia.com/articles/personal-finance/020915/how-start-successful-app-business.asp
Adam Hayes. (2015b). Top 10 Biggest Mobile Apps Of 2015. Retrieved from http://www.investopedia.com/articles/investing/041015/top-10-biggest-mobile-apps-2015.asp Alex Cocotas. (2011). How $3 Billion TripAdvisor’s Business Works. Retrieved from http://www.businessinsider.com/how-tripadvisors-business-works-2011-12?r=US&IR=T&IR=T Benedict Evans. (2013). Mobile is eating the world. Retrieved from http://ben-evans.com/benedictevans/2013/11/5/mobile-is-eating-the-world-autumn-2013-edition Dan Rose. (2016). 10 tips for naming your app. Retrieved from http://www.creativebloq.com/apps/tips-naming-app-9112818 Daniel Eran Dilger. (2013). Developers prefer Apple’s iOS Maps SDK over Google Maps. Retrieved from http://appleinsider.com/articles/13/03/18/developers-prefer-apples-ios-maps-sdk-over-google-maps David Bolton. (2015). A Scoring Comparison of Android and iOS Development. Retrieved from http://thenewstack.io/scoring-comparison-android-ios-development/ Dean Takahashi. (2015). Mobile user acquisition costs climb and download volumes drop in September. Retrieved from http://venturebeat.com/2015/10/29/user-acquisition-costs-climb-and-download-volumes-drop-in-september/ Dean Takahashi. (2016). The app economy could double to $101 billion by 2020. Retrieved from http://venturebeat.com/2016/02/10/the-app-economy-could-double-to-101b-by-2020-research-firm-says/ Gartner. (2014). Gartner Says Less Than 0.01 Percent of Consumer Mobile Apps Will Be Considered a Financial Success by Their Developers Through 2018. Retrieved from http://www.gartner.com/newsroom/id/2648515 How-to Geek. (2015). The New Apple Maps vs. Google Maps: Which is Right For You? Retrieved from http://www.howtogeek.com/229945/the-new-apple-maps-vs.-google-maps-which-is-right-for-you/ ICEF Monitor. (2015). The state of international student mobility in 2015. Retrieved from http://monitor.icef.com/2015/11/the-state-of-international-student-mobility-in-2015/ Jennifer Beever. (2013). A Tech Startup’s Guide to Navigating Insurance. Retrieved from http://www.startupspecialistnetwork.com/a-tech-startups-guide-to-navigating-insurance/ Jonathan Simon. (2014). Developing on iOS vs. Android – There is one clear winner. Retrieved from http://developers.magmic.com/developing-on-ios-vs-android-there-is-one-clear-winner/ Juli Clover. (2013). Geocentric App Developers Compare Apple’s MapKit and Google Maps SDK. Retrieved from http://www.macrumors.com/2013/03/18/geocentric-app-developers-compare-apples-mapkit-and-google-maps-sdk/ Katz, M. L., & Shapiro, C. (1994). Systems Competition and Network Effects. Journal of Economic Perspectives, 8(2), 93–115. http://doi.org/10.1257/jep.8.2.93 Ken Yarmosh. (2015). Android vs iOS: Which platform to build for first? Retrieved from http://savvyapps.com/blog/android-vs-ios-which-platform-to-build-for-first Laxmi. (2015). Mobile web market to triple in size by 2018. Retrieved from http://www.pocketapp.co.uk/blog/2015/06/02/mobile-web-market-to-triple-in-size-by-2018/ Mark Skoultchi. (2009). 11 Characters or Less: Naming Apps for the iPhone. Retrieved from http://catchwordbranding.com/catchthis/fun-stuff/11-characters-or-less-naming-apps-for-the-iphone/ Matthew Hamlyn. (n.d.). Should You Develop for Android, iOS or both? Retrieved from https://www.appmakr.com/blog/develop-android-ios/ Meeker, M. (2016). Internet Trends 2016. Kpcb, 213. Retrieved from https://dq756f9pzlyr3.cloudfront.net/file/2016_internet_trends_report_final.pdf Michael Grothaus. (2013). Apple MapKit Actually Hiding Something Insanely Great. Retrieved from http://www.fastcompany.com/3006725/open-company/depth-comparison-between-ios-map-frameworks-apple-mapkit-vs-google-maps-sdk Paul Keck. (n.d.). Getting Started (and finishing) With Your Web or Mobile App. Retrieved from https://create-awesome.com/wip-getting-started-and-finishing-with-your-web-or-mobile-app-8f97f2f71d9b#.p3p661vrx Porter, M. (1979). How Competitive Forces Shape Strategy. Harvard Business Review, 137 – 145. http://doi.org/10.1097/00006534-199804050-00042 Porter, M. E. (2008). The Five Competitive Forces that Shape Strategy. Harvard Business Review, 86(January), 78–94. http://doi.org/Article Rachel Metz. (2012). Should You Go on Google’s Field Trip? Retrieved from https://www.technologyreview.com/s/429433/should-you-go-on-googles-field-trip/ Sasha Zinevych. (2014). The Overview of Mobile apps Market: Why You Shoud Enter Now. Shapiro, C., & Varian, H. R. (2013). Information Rules: A Strategic Guide to the Network Economy. Harvard Business Review Press. Retrieved from https://books.google.com.tw/books?id=z0hQ12PrERMC Statistia. (2015). Statistics and facts about mobile app usage. Retrieved from http://www.statista.com/topics/1002/mobile-app-usage/ Sushrut Padhye. (2015). Why You Should Integrate Social Media Platforms into Your App. Retrieved from http://www.socialmediatoday.com/content/why-you-should-integrate-social-media-platforms-your-app Think Gaming. (2016). Top Grossing iPhone - Games. Retrieved from https://thinkgaming.com/app-sales-data/ Thomas Husson. (2016). 2016 Mobile And App Marketing Trends. Retrieved from http://www.forbes.com/sites/forrester/2016/02/03/forrester-mobile-trends/#1bc38df75106 Tomislav Car. (2015). Tomislav Car Android development is 30% more expensive than iOS. And we have the numbers to prove it! Retrieved from https://infinum.co/the-capsized-eight/articles/android-development-is-30-percent-more-expensive-than-ios Trefis Team. (2015). Reasons Why Nokia May Be Planning To Re-Enter The Smartphone Business. Retrieved from http://www.forbes.com/sites/greatspeculations/2015/07/14/reasons-why-nokia-may-be-planning-to-re-enter-the-smartphone-business/#7c5fc00b4869 Tristan Louis. (2013). How Much Do Average Apps Make? Retrieved from http://www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/#55d83f7812cb UNESCO. (2016). Global Flow of Tertiary-Level Students. Retrieved from http://www.uis.unesco.org/Education/Pages/international-student-flow-viz.aspx Yoni Heisler. (2015). Apple Maps may finally start giving Google a run for its money. Retrieved from http://bgr.com/2015/09/21/apple-maps-vs-google-maps-4/ Zlata Rodionova. (2016, July 15). Pokemon Go: Who’s really making money out of it – Google, Apple or Nintendo? The Independent. Retrieved from http://www.independent.co.uk/news/business/news/google-apple-nintendo-who-s-really-making-money-out-of-pokemon-go-a7136906.html | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/49359 | - |
dc.description.abstract | The following business plan investigates the viability of a proposed map based mobile application as a business platform to use for highly customizable, localized and interactive advertising possibilities. To do such it will introduce the main product idea, value proposition and target markets. It will further launch into a comprehensive competitor and industry analysis as well as give a current market overview. Customer segments of particular relevance to the value propositions are then identified and research is undertaken to determine the most important characteristics and behavior patterns of these target customers and how these will in turn affect further business strategy. A road map including financial projections and necessary investments as well as expected returns will further be explored, this will include detailed information on the phases to a finished product. | en |
dc.description.provenance | Made available in DSpace on 2021-06-15T11:25:11Z (GMT). No. of bitstreams: 1 ntu-105-R02749052-1.pdf: 6653216 bytes, checksum: b2808a180281a21f060d9b51ca8858e8 (MD5) Previous issue date: 2016 | en |
dc.description.tableofcontents | Abstract - 2 -
List of Figures - 4 - Market Research result references - 5 - Abbreviations and Terminology - 7 - 1. Executive summary - 8 - 2. Product and Service - 10 - 2.1. Introduction and Network effects - 10 - 2.2. End-User considerations - 12 - 2.3. Advertiser’s considerations - 21 - 2.4. Map service used and App Platform - 25 - 2.5. Business Canvas - 28 - 3. Market Analysis - 31 - 3.1. Industry External Analysis – Mobile Apps - 31 - 3.2. Porters 5 Forces - 41 - 3.3. Target Market - 44 - 3.4. Competitor Analysis - 46 - 3.5. Market Research: Interviews + End User Survey - 57 - 3.6. Advertiser Interviews - 77 - 4. Marketing Plan - 80 - 5. The Project Management Team - 87 - 6. Company Stages of Development - 92 - 6.1. Development/funding (9 months) - 92 - 6.2. User Growth (Month 9 to Year 2 end) - 94 - 6.3. Advert Growth (Year 3) - 96 - 6.4. Continuous Expansion (Year 4+) - 96 - 6.5. Decline - 98 - 7. Financial Plan - 98 - 7.1. Income Statement - 102 - 7.2. Cash Flow Statement - 107 - 7.3. Balance Sheet - 109 - 7.4. Higher Cost Estimate – Income Statement - 110 - Bibliography - 113 - Appendix - 118 - | |
dc.language.iso | en | |
dc.title | 萬國旅遊隨身導航地圖事業計畫 | zh_TW |
dc.title | Business Plan for ExploWorld, a Tracking Mobile Map Application | en |
dc.type | Thesis | |
dc.date.schoolyear | 104-2 | |
dc.description.degree | 碩士 | |
dc.contributor.coadvisor | 曹承礎(Seng-Cho Chou) | |
dc.contributor.oralexamcommittee | 盧信銘(Hsin-Min Lu) | |
dc.subject.keyword | 地圖,手機,iOS,GPS,衛星跟蹤定位系統,手機遊戲,雙邊市場,廣告,ExploWorld,增強現實, | zh_TW |
dc.subject.keyword | Map,Mobile,iOS,GPS,mobile game,two sided market,Advertising,ExploWorld,Augmented Reality, | en |
dc.relation.page | 136 | |
dc.identifier.doi | 10.6342/NTU201603093 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2016-08-18 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-105-1.pdf 目前未授權公開取用 | 6.5 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。