商業企劃書 : 國際娛樂公司

Abstract

This business plan first provides an insight of the increasing Chinese economy and how is has surpassed the United States as the biggest economy in the world. This created the biggest rise of middle class in the history of modern economy. This, of course, also created a vast demand in China’s blooming entertainment industry. On Oct 8th 2014, China has surpassed the United States to become the world largest economy system; China is no longer a source of cheap labor, instead, it has become the world’s largest source of consumption. There are various market opportunities in China, but nothing will top the growth in the demand for its entertainment industry. As of 2015 February, China’s monthly box office gross has exceeded United States first time in history. China had a gross of 650M while US had 640M in dollars. Although the Chinese New Year must have helped boosted the gross box office in China, but evidently it is a clear sign that China’s potential in its movie entertainment business is a market worth investing in. The business plan will introduce the movie industry in China, explain why it is growing so fast, and analyze its target audience. The business plan is to establish an entertainment company based in Taiwan. The proposal will explain why Taiwan is a good location to setup as the base and provides a detail competitive analysis. The firm’s main business function will be producing movies which will target the entire Chinese speaking market and more specifically the China market. The company will also directly be providing marketing assistance to boost movie box office, and recruiting talents such as directors and actors to strengthen the company’s operations. The final part of the business operation will be distribution through investing in movies produced by third parties and the related operations. It includes providing financial capital for potential movie projects in addition to buying and reselling movie rights. Finally, the proposal will dive into operational details, and how the business model will profit.