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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 林嬋娟 | |
dc.contributor.author | Seigfo Lloyd Yen | en |
dc.contributor.author | 嚴希格 | zh_TW |
dc.date.accessioned | 2021-06-15T11:11:10Z | - |
dc.date.available | 2021-09-06 | |
dc.date.copyright | 2016-09-06 | |
dc.date.issued | 2016 | |
dc.date.submitted | 2016-08-24 | |
dc.identifier.citation | REFERENCE:
Business Insider. “China overtakes us as worlds largest economy” Oct, 2014 http://www.businessinsider.com/china-overtakes-us-as-worlds-largest-economy-2014-10. hollywoodreporter.com.BrzeskiPatrick. ironman 3 producer dan mintz interview http://www.hollywoodreporter.com/news/iron-man-3-producer-dan-mintz-interview-china-385803. International Monetary Fund.CallenTim “PPP Versus the Market: Which Weight Matters” Mar, 2007 http://www.imf.org/external/pubs/ft/fandd/2007/03/basics.htm. chinahollywood.org. “About Co-Productions “ http://www.chinahollywood.org/about-co-productions. city543.com.ChoKassy. “Taiwan actors and directors who have made it big in Hollywood” 02, May,2015 http://city543.com/taipei/2015/05/02/7-taiwan-actors-and-directors-who-have-made-it-big-in-hollywood/. variety.com FraterPatrick “China adds 5000 cinema screens in 2013” 01, Jan, 2014 http://variety.com/2014/biz/asia/china-adds-5000-cinema-screens-in-2013-1201062132/.. variety.com. GoldsteinGregg “China partner helps looper win big” 06, Oct, 2012 http://variety.com/2012/film/box-office/china-partner-helps-looper-win-big-1118060324/. KPMG.com. InsightKPMG. 2012 http://www.kpmg.com/cn/en/issuesandinsights/articlespublications/publicationseries/5-years-plan/pages/default.aspx. Hollywoodreporter.com. McClintockPamela “Box office milestone transformers” 27 July 2014 http://www.hollywoodreporter.com/news/box-office-milestone-transformers-4-721478. Bloomberg. NewsBloomberg. “wanda holds talks to acquire lions gate mgm in Hollywood Push” 01 Dec 2014 http://www.bloomberg.com/news/articles/2014-12-01/wanda-holds-talks-to-acquire-lions-gate-mgm-in-hollywood-push. numbeo.com. NUMBEO.. http://www.numbeo.com/cost-of-living/city_result.jsp?country=Hong+Kong&city=Hong+Kong. numbeo.com.NUMBEO.. http://www.numbeo.com/cost-of-living/city_result.jsp?country=Taiwan&city=Taipei. chinafilmbiz.com.robcain “The increasingly astonishing rise of Chinas film business” 6, Apr, 2013 http://chinafilmbiz.com/2013/04/06/the-increasingly-astonishing-rise-of-chinas-film-business/. qz.com. ShenDarley.”Chinas Film Market Is going gangbusters but it may not help Hollywood much” http://qz.com/192250/chinas-film-market-is-going-gangbusters-but-it-may-not-help-hollywood-much/. theweek.cn. theweek. “Chinas box office revenue topped first time ever Feburary” 2, Mar, 2015 http://theweek.com/speedreads/542024/chinas-box-office-revenue-topped-first-time-ever-february. entertainment.howstuffworks.com. TysonJeff “Movie Distribution” http://entertainment.howstuffworks.com/movie-distribution2.htm. wantchinatimes.com. Xie Jin-FangJung- Hsing and Staff ReporterHo.. http://www.wantchinatimes.com/news-subclass-cnt.aspx?id=20101219000041&cid=1504. big5.gov.cn.廣電總局網站 “國家廣電總局電影管理局關于加強海峽兩岸電影合作管理的現行辦法” 18 Jan, 2013 http://big5.gov.cn/gate/big5/www.gov.cn/zwgk/2013-01/18/content_2314675.htm. finance.sina.com.cn.新浪财经. “万达宣布26亿美元收购全球第二大院线集团AMC” 21 May, 2012 http://finance.sina.com.cn/chanjing/gsnews/20120521/091112107826.shtml. people.cn.重庆晚报 “大学生全面占领中国电影市场 每年贡献票房过百亿” 28 Jan, 2015 http://media.people.com.cn/n/2015/0128/c40606-26462144.html. | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/48901 | - |
dc.description.abstract | This business plan first provides an insight of the increasing Chinese economy and how is has surpassed the United States as the biggest economy in the world. This created the biggest rise of middle class in the history of modern economy. This, of course, also created a vast demand in China’s blooming entertainment industry. On Oct 8th 2014, China has surpassed the United States to become the world largest economy system; China is no longer a source of cheap labor, instead, it has become the world’s largest source of consumption. There are various market opportunities in China, but nothing will top the growth in the demand for its entertainment industry.
As of 2015 February, China’s monthly box office gross has exceeded United States first time in history. China had a gross of 650M while US had 640M in dollars. Although the Chinese New Year must have helped boosted the gross box office in China, but evidently it is a clear sign that China’s potential in its movie entertainment business is a market worth investing in. The business plan will introduce the movie industry in China, explain why it is growing so fast, and analyze its target audience. The business plan is to establish an entertainment company based in Taiwan. The proposal will explain why Taiwan is a good location to setup as the base and provides a detail competitive analysis. The firm’s main business function will be producing movies which will target the entire Chinese speaking market and more specifically the China market. The company will also directly be providing marketing assistance to boost movie box office, and recruiting talents such as directors and actors to strengthen the company’s operations. The final part of the business operation will be distribution through investing in movies produced by third parties and the related operations. It includes providing financial capital for potential movie projects in addition to buying and reselling movie rights. Finally, the proposal will dive into operational details, and how the business model will profit. | en |
dc.description.provenance | Made available in DSpace on 2021-06-15T11:11:10Z (GMT). No. of bitstreams: 1 ntu-105-R99749069-1.pdf: 5746073 bytes, checksum: 03ef62cc07ba4056710597bffd73301c (MD5) Previous issue date: 2016 | en |
dc.description.tableofcontents | Table of Contents
1 - INTRODUCTION 1 2 – MARKET ANALYSIS 6 2.1 – China’s Great Economic Growth 6 2.2 - The Growth of Purchasing Power 10 2.3 - Chinese Governmental Support 14 2.3.1 - Co-production with Hollywood 16 2.3.2 - Construction of Qingdao Eastern Movie Studio 16 2.3.3 - Investing in foreign assets to gain distribution power 16 2.4 - The Rise of Chinese Film Industry 18 2.5 – The Target Audience 20 2.6 Conclusion 23 3 – COMPETITIVE ANALYSIS 25 3.1 – Taiwan Film Industry Background 25 3.2 - The Cradle of Stars and the Culture Advantage 26 3.3 - The Domestic Film Treat 27 3.4 - SWOT Analysis 28 3.4.1 - Strength: 28 3.4.2 - Weakness 30 3.4.3 - Opportunity 31 3.4.4 - Threat 32 3.5 – Porters Competitive Framework 34 3.6 - Conclusion 36 4 - PROPOSITION 38 4.1 – Operational Structure 38 4.2 – Organization Chart 39 4.3 - Talent Agency 40 4.4 - Film Production 42 4.5 - Film Marketing 43 4.6 - Film Distribution 44 4.7 – Operational Timeline 46 4.8 – Overall Budget Breakdown 47 4.9 - Profit Structure 48 5.0 - Conclusion 49 5 - FINAL CONCLUSION 51 APPENDIX 54 Appendix 1: A Case Study of Transformers: Age of Extinction 54 Appendix 2: A Case Study of Tiny Times (小時代2:青木時代) 55 Appendix 3: Case Study - Strength TW vs HK 56 Appendix 4: Case Study - Co-production examples and their success 58 Appendix 5: Case Study - Banned and Cuts 60 Appendix 6: Talent Agency Operation Cost Breakdown 62 Appendix 7: Film Production Operation Cost Breakdown 63 Appendix 8: Overall Budget Estimate Breakdown 65 Appendix 9: Rate of Return Statistic Evaluation 66 REFERENCE: 67 | |
dc.language.iso | en | |
dc.title | 商業企劃書 : 國際娛樂公司 | zh_TW |
dc.title | Business Plan: International Entertainment Company | en |
dc.type | Thesis | |
dc.date.schoolyear | 104-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 曾智楊,陳坤志 | |
dc.subject.keyword | 商業企劃書, | zh_TW |
dc.subject.keyword | Business plan, | en |
dc.relation.page | 69 | |
dc.identifier.doi | 10.6342/NTU201603443 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2016-08-24 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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ntu-105-1.pdf 目前未授權公開取用 | 5.61 MB | Adobe PDF |
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