公民社會夥伴關係運用－NCC傳播內容監理策略研究

Abstract

過去數十年間，由於數位科技進步，媒體產業發生了戲劇性的變化；各國政府相繼調整監理體制，發展出公民社會、政府與媒體三者共同管理的夥伴關係機制，以因應產業快速變遷。本研究蒐集澳大利亞、加拿大、德、英、法、義、荷、日、韓等國有關廣電節目、廣告、通訊傳播滙流下新媒體內容等之共管機制，探討比較其制度之建立、運作等特點。 國家通訊傳播委員會（以下簡稱NCC）2006年成立，做為我國通訊傳播媒體主管機關，NCC曾一再揭示以公民參與和發展公民社會夥伴關係的政策方向，強化其監理效能。本研究引介國外公民社會參與媒體內容治理經驗，同時探討近三十年來國內傳播媒體管理政策、措施等發展，比較NCC成立前後之策略作為，以及國內外傳播內容治理運作經驗、內容監理情形。最後，鑑於我國媒體自律無法落實、公民社會尚未能發展有效的規管模式，尤其社會大眾最關切的廣電媒體內容共管機制，尚非短期可能實現。因此，建議分兩階段處理，第一階段先擴展公民參與處理違規內容，除了解決當前監理人力困境外，主要在於培植民間能量；第二階段建立共管機制，係藉由相關配套措施，逐漸增進公民社會夥伴關係發展共管機制。

Media industry in the world has been changing dramatically in the past decades. Governments of the industrial world changed their regulation systems to adapt to the fast moving situation by incorporating the civil society to constitute a triangle partnership among government, media industry and civil society. The regulation systems on media content and the civil partnership mechanism of the industrial countries, including Australia, Canada, France, Germany, Holland, Italy, Japan, Korea, and UK, are examined and compared. National Communications Commission（NCC）of the Republic of China（Taiwan） was established in 2006 . NCC is the regulator of the media industry and is probing to introduce non-governmental organizations to enhance the quality of the regulation and to adopt the civil society partnership, following the experiences of industrial countries. Policies of NCC on media content are examined and recommendations are proposed. The study suggests that NCC needs to cultivate the competency of the civil society in monitoring the functioning of the media industry and, through various measures necessary, to establish co-regulation relationship with the civil society.