從活動者角度探討信義計畫區之都市意象建構

Abstract

信義計畫區開創台灣新市區整體建設的里程碑，今日發展成熟與特殊的景觀、機能、環境品質，已成為台灣最具代表性的新興都市空間，至今可見其他新發展的都市空間經常以信義計畫區作為仿效對象，「信義計畫區」一詞已是具備某些意義的代名詞與形容詞。因此，本研究動機乃來自於對當地活動者認知的信義計畫區意象，以及影響其意象建構原因，並比較當地不同類型活動者的意象認知是否與規劃者想像有所落差。 過去國內外許多都市意象研究，多透過受訪者所「看見的空間樣貌」來指稱意象，卻較少討論意象的建構可能與「實質空間」或「非實質空間」等影響因子產生關係，本研究利用問卷調查與訪談方法，瞭解三種活動者對於信義計畫區各種空間的印象，受到哪些實質空間與非實質空間的因子影響，進而梳理出信義計畫區整體意象建構的脈絡。 研究發現信義計畫區有兩種最受活動者認同的意象，包括消費娛樂中心與豪宅聚落。其中消費娛樂中心意象最為突出，是同時受到實質空間與非實質空間的雙重影響因子建立而來，即信義計畫區中消費娛樂性質的商業空間在空間結構、形式自明性、商業娛樂活動經營面向的獨特性皆是意象重要的影響因子。另一方面活動者對於計畫區內高級住宅區的空間經驗雖然相當缺乏，卻受到媒體與代銷業者傳播其稀有性、高級的生活品味、高知名度的購屋者等影響，其象徵意涵使得豪宅聚落意象跳脫空間經驗，亦作為信義計畫區另一突出意象。而信義計畫區早期規劃定位「金融�商務中心」與「市政中心」意象則不受到活動者的認同。 研究結果顯示一個地方可同時具有多種的意象，且意象建構脈絡因不同活動者及受到諸多影響因子的作用而有所差異。研究結果引出對新興都市空間規劃的反省，突出的意象目前最受消費娛樂與高級住宅商品化的影響，顯示信義計畫區順應全球化都市的發展趨勢，消費先行、地方高級化等作為彰顯都市獨特性之規劃手段，以目前信義計畫區的都市意象觀察，一旦進入歷史的考驗，其獨特性可能受到全球化下諸多新興都市空間的挑戰。

The special landscape, advanced functions, high environment quality make Xin-Yi District be the marker of new urban planning in Taiwan, other developing urban planning often follow Xin-Yi District experience today. This term, “Xin-Yi District ” is pronoun and adjective with meanings. This study interests in what are Xin-Yi District urban images from users’ perspectives, what factors cause of urban images, and what are differences between users and planners’ vision. The domestic and foreign city/ urban image studies in the past usually emphasized the factor of visable space, but lacked for discussing the relations between construction of urban image and other factors, including substantive space and non- substantive space. This study will analyze what are urban images in Xin-Yi District and factors by questionnaire and interview with three type of users. There are two obvious images in Xin-Yi District, including “Consumer Entertainment Center ” and “Mansion Village ”. The most obvious image, consumer entertainment center constructed by substantive space and non- substantive space at the same time. That is the unique construction, identity and entertainment activities in commercial space are important impact factors. On the other hand, although users lack for experiences of high-quality housing area, users are JUST effected by media which spread unusual high-quality life style, famous inhabitant, those meanings cause Mansion Village to be secondary obvious image. Nevertheless, the early planning vision, “Financial / Business Center “ and “Political Center” are not agreed by users. The result of study show that one place existences several images, and the image contexts can be different because of complicated impact factors. When Xin-Yi District follow trend of urban globalization, obvious images have important relationship with consumer priorities and gentrification, urban plannings need to reflect on it. For a unique urban in Xin-Yi District, it sould enhance depth culture or it will face to challenge from other new urban in the future.