身體意象、認知體重過重與體重管理行為之結構分析

Abstract

國內肥胖人口的年發生率日益增加，據資料統計，台灣一年花費在減重上的總金額接近新台幣一千兩百億元，由於減重、瘦身幾乎成了一股趨勢，坊間一窩峰的冒出了瘦身美容機構，第四台播放可幫助減肥的食品、藥品的廣告更是屢見不鮮。媒體上出現的公眾人物無形中讓「瘦，即是美」的審美觀烙印在大眾的腦海，許多人為了理想的體型而盲目減重，以期達到符合社會的價值標準，得到外界的讚賞與認同，此種偏差的理念已經造成許多悲劇不斷地發生。 本研究目的在於探討影響身體意象的眾多因素（如同儕、自尊、媒體及偶像崇拜等等）對於自我認知過重與體重管理行為之影響，本研究透過網路問卷發放的方式，蒐集並分析293份樣本資料後，利用LISREL統計分析建構出體重管理行為之結構關係模型。依據研究結果，歸納出以下的結論： 1.受測者自尊的高低，確實會影響自我身體意象的評價與關注程度。 2.受測者所接觸的媒體型態，會影響對自我身體意象的看法與體重過重的認知。 3.受測者對偶像崇拜的心理會影響身體意象的在乎程度與自我體重過重的認知。 4.自我認知過重的人，有較強的意圖進行體重管理的行為。

Obesity has become an epidemic in our country recently. According to the latest statistics, Taiwanese spent about NT120 billions on weight-lose. The trend of losing-weight makes more and more weight-reducing centers and advertisements about weight-lose products bloom. And all the things above make a dream for people to achieve their goal to get thinner. This trend also misleads the value of beauty, and many people lose their weight pathologically to fit in with the trend. This misunderstanding leads to many tragedies. There are many factors, such as self-esteem, peers, media and idolism, which affect body image. The purpose of this study is to analyze the relation among body image, perceived overweight and weight management behavior. This study collects samples by online questionnaire and receives 293 valid samples. This study uses LISREL for analyzing method and induces following conclusions: 1.There is a positive correlation between self-esteem and body image. 2.What types of media you contact will affect self body image and cognitions of overweight. 3.Idolism will affect body image and perceived overweight. The correlation is positive. 4.People who perceived overweight have greater intention to manage their weight.