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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/25890
Title: | 企業社會責任進化論 The Evolution of Corporate Social Responsibilty |
Authors: | Pei-Yu Lee 李珮瑜 |
Advisor: | 湯明哲 |
Keyword: | 企業社會責任, Corporate Social Responsibility (CSR),Corporate Social Entrepreneurship (CSE), |
Publication Year : | 2009 |
Degree: | 碩士 |
Abstract: | Corporate Social Responsibility (CSR) has gained global awareness and interest among scholars and corporations since mid 1900s; and yet, the principles and the scope of CSR still under ongoing substantial transformation. Corporate Social Entrepreneurship (CSE) is the latest term that has been exploiting in recent CSR literature. The social obligation for corporations to make impacts on social issues has reinforced the necessity of CSR practice. The motivation of such practice has evolved from fulfilling ethical concisions to maximize profits and till today’s blend value of previous two drives. This paper explores the evolution of CSR in three eras, and examines two successful companies in the practice of CSE; Starbucks Coffee Company and Bill & Melinda Gates Foundation; and seeks to understand how CSR developed into an innovative niche for sustainability. Furthermore, the paper discusses the key elements in CSE that are significant in transforming the way a company operates by case analysis, and proposes the future opportunity. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/25890 |
Fulltext Rights: | 未授權 |
Appears in Collections: | 管理學院企業管理專班(Global MBA) |
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File | Size | Format | |
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ntu-98-1.pdf Restricted Access | 819.49 kB | Adobe PDF |
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