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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
Please use this identifier to cite or link to this item: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/2526
Title: 在曼谷設計規劃一間成功的青年旅館
Opening up a Successful Hostel in Bangkok Thailand
Authors: Piranpas Traitilanun
崔培然
Advisor: 黃俊堯(Chun-Yao Huang)
Keyword: 曼谷,青年旅館,
Hostel,bangkok,
Publication Year : 2017
Degree: 碩士
Abstract: The business plan,“Opening up a Successful Hostel in Bangkok Thailand” will study on the opportunity and feasibility for establishing a total of 200 square meters hostel in Bangkok Thailand.
Our strategy is to build an impressive hostel that is not just only a place to stay but also the place where people meet new friends and experience the local Thai atmosphere. The marketing of the Cloud Nine Bangkok hostel will be built around the core value that we will offer to customers. Although there is more and more hostel in Bangkok, we will use our competitive advantage to build and expand our customer base.
Our business model is based on the booking over the website. As those sites are also intended to increase brand awareness, we require giving all the services information including what we offer more than competitors’ to make them feel that they’re getting some added value.
Moreover, our mainstream of income will come from online sales. Thus, we aim to be best review hostel in Bangkok, and that will become key to future sales. However, the quality of services in this industry have always been better, with our strategies of advancement, we are ready to grow with the market.
Finally, from the operations and financial plan, we could estimate the profit made in running the hostel and possibility of future business opportunities.
URI: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/2526
DOI: 10.6342/NTU201701028
Fulltext Rights: 同意授權(全球公開)
Appears in Collections:管理學院企業管理專班(Global MBA)

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