請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/2526完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 黃俊堯(Chun-Yao Huang) | |
| dc.contributor.author | Piranpas Traitilanun | en |
| dc.contributor.author | 崔培然 | zh_TW |
| dc.date.accessioned | 2021-05-13T06:41:28Z | - |
| dc.date.available | 2017-07-20 | |
| dc.date.available | 2021-05-13T06:41:28Z | - |
| dc.date.copyright | 2017-07-20 | |
| dc.date.issued | 2017 | |
| dc.date.submitted | 2017-06-26 | |
| dc.identifier.citation | The Tourism Authority of Thailand The Tourism Authority of Thailand. Number of foreign tourists in Thailand.
Retrieved March 21, 2017 from http://tourism2.tourism.go.th/home/details/11/221/25516
Thansettakij Post. Thailand Tourism Situation. Retrieved March 19, 2017 from http://www.thansettakij.com/2016/01/08/25115 Thailand Tourism Council. Thailand Tourism Council Survey. Retrieved March 13, 2017 from http://www.thailandtourismcouncil.org/imgadmins/confidence_file/TCT_confidence_file_th_2016-09-27_08-10-17.pdf Thailand National Statistical Office Ministry of Information and Communication Technology. Thailand Hotel and Guesthouse Industry Survey. Retrieved March 13, 2017 from http://service.nso.go.th/nso/nsopublish/themes/files/questFullReport57.pdf Wikipedia. Definition of Hotel. Retrieved March 22, 2017 from https://en.wikipedia.org/wiki/Hotel Wikipedia. Definition of Hostel. Retrieved March 22, 2017 from https://en.wikipedia.org/wiki/Hostel Wikipedia. Definition of Tourism. Retrieved March 22, 2017 from https://en.wikipedia.org/wiki/Tourism Wikipedia. Definition of Tourist. Retrieved March 22, 2017 from https://en.wikipedia.org/wiki/Tourist_(disambiguation) Thansettakij Post. Thailand Strategies for Tourism Development. Retrieved March 12, 2017 from http://www.thansettakij.com/2016/08/08/79408 Bangkok Mass Transit System Public Company Limited. Mass Rapid Transit Master Plan in Bangkok Metropolitan Region. Retrieved March 1, 2017 from http://www.bts.co.th/customer /en/02-route-future.aspx Inrix. 2016 Global Traffic Scorecard. Retrieved March 11, 2017 from http://inrix.com/resources/inrix-2016-global-traffic-scorecard/ Wikipedia. Thailand Visa Policy Map. Retrieved March 11, 2017 from https://en.wikipedia.org/wiki/Visa_policy_of_Thailand The National Post. Thai Medical Tourism Demand Outlook. Retrieved March 15, 2017 from http://www.thenational.ae/business/travel-tourism/healthy-outlook-for-thai-medical-tourism-demand Bangkok Post. The Other Types of Building Used for a Hotel Business Operation B.E. 2559 (2016) under the Building Control Act B.E. 2522 (1979). Retrieved March 15, 2017 from www.bangkokpost.com/print/1110257 Hostel World. Competitors’ Room Price. Retrieved March 5, 2017 from www.hostelworld.com Hostel World. Competitors’ Facilities. Retrieved March 5, 2017 from www.hostelworld.com Google Map. Walking Map. Retrieved March 5, 2017 from https://maps.google.com/ Samart Multimedia. Number of Tourists in Bangkok 2015. Retrieved April 27, 2017 from http://newdot2.samartmultimedia.com/home/listcontent/11/221/276 The Tourism Authority of Thailand The Tourism Authority of Thailand. Top 10 Tourists in Thailand during 2014-2015 and their average expenditure of accommodations. Retrieved March 21, 2017 from http://tourism2.tourism.go.th/home/details/11/221/25516 The Tourism Authority of Thailand The Tourism Authority of Thailand. Information of Tourists in Bangkok during 2014-2015. Retrieved March 21, 2017 from http://tourism2.tourism.go.th/home/details/11/221/25516 Bright Local. Survey on Customer Reviews. Retrieved March 25, 2017 from https://www.brightlocal.com/learn/local-consumer-review-survey-2014/ Bangkok Insurance. Fire and Disaster Insurance Premium. Retrieved March 30, 2017 from http://www.bangkokinsurance.com/insurance/fire_rakbaan2-insurance-seller_th.html TOT Public Company Limited. Savings Interest Rate. Retrieved March 21, 2017 from http://www.tot-coop.com/show/No/235 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/2526 | - |
| dc.description.abstract | The business plan,“Opening up a Successful Hostel in Bangkok Thailand” will study on the opportunity and feasibility for establishing a total of 200 square meters hostel in Bangkok Thailand.
Our strategy is to build an impressive hostel that is not just only a place to stay but also the place where people meet new friends and experience the local Thai atmosphere. The marketing of the Cloud Nine Bangkok hostel will be built around the core value that we will offer to customers. Although there is more and more hostel in Bangkok, we will use our competitive advantage to build and expand our customer base. Our business model is based on the booking over the website. As those sites are also intended to increase brand awareness, we require giving all the services information including what we offer more than competitors’ to make them feel that they’re getting some added value. Moreover, our mainstream of income will come from online sales. Thus, we aim to be best review hostel in Bangkok, and that will become key to future sales. However, the quality of services in this industry have always been better, with our strategies of advancement, we are ready to grow with the market. Finally, from the operations and financial plan, we could estimate the profit made in running the hostel and possibility of future business opportunities. | en |
| dc.description.provenance | Made available in DSpace on 2021-05-13T06:41:28Z (GMT). No. of bitstreams: 1 ntu-106-R04749048-1.pdf: 10428238 bytes, checksum: f1186587e2638cc93aa7bf3132f02ad0 (MD5) Previous issue date: 2017 | en |
| dc.description.tableofcontents | 1. Introduction 1
1.1 Executive Summary 1 1.2 Background 3 2. Market Analysis 7 2.1 PESTLE Analysis 7 2.2 Porter’s five forces 13 2.3 Customer Analysis 15 2.4 Competitors Analysis 19 2.5 SWOT Analysis 23 2.6 Market Opportunities 25 2.7 TOWS Matrix 27 3. Management and Operation Plan 30 3.1 Company Description 30 3.2 Company Vision 30 3.3 Company Target 30 3.4 Company Mission 31 3.5 Business Strategy 31 3.6 Organization Structure 33 3.7 Human Resource Plan 33 3.8 Employee Compensation 34 3.9 Room Pricing 34 3.10 Hotel Hygienic Standard 35 4. Marketing Plan 36 4.1 Overview 36 4.2 Hostel marketing plan 36 5. Operations 39 5.1 Operation plan 39 5.2 Plan for excellence service 43 6. Financial Plan 46 6.1 Important assumption 46 6.2 Sales Forecast 48 6.3 Pro Forma Income Statement 50 6.4 Break-even Analysis 53 6.5 Financial decision 55 6.6 Future Plans 56 6. References 57 | |
| dc.language.iso | en | |
| dc.subject | 曼谷 | zh_TW |
| dc.subject | 青年旅館 | zh_TW |
| dc.subject | Hostel | en |
| dc.subject | bangkok | en |
| dc.title | 在曼谷設計規劃一間成功的青年旅館 | zh_TW |
| dc.title | Opening up a Successful Hostel in Bangkok Thailand | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 105-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳彥君(Yen-Chun Chen),陳華寧(Hua-Ning Chen) | |
| dc.subject.keyword | 曼谷,青年旅館, | zh_TW |
| dc.subject.keyword | Hostel,bangkok, | en |
| dc.relation.page | 58 | |
| dc.identifier.doi | 10.6342/NTU201701028 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2017-06-26 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-106-1.pdf | 10.18 MB | Adobe PDF | 檢視/開啟 |
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