宏城建設股份有限公司 - 高雄未來智慧住宅

Abstract

智慧住宅的先進科技讓許多家庭能有更完善與方便的居住環境. 宏城建設股份有限公司的商業計畫主要探討研究高雄未來智慧住宅的可行度與實際的執行計畫. 採取波特五力分析與SWOT分析解剖高雄房地市場機會與挑戰.

With the introduction of smart home technology, more and more households are now able to conveniently take advantage of the benefits in everyday lives. The objectives of this business plan are to identify the key market opportunities and challenges faced by Homecity Construction in developing smart homes and draw up strategies for its implementation into Kaohsiung City, Taiwan market. Michael Porter’s five forces analysis and SWOT analysis will be presented for identifying key market opportunities and challenges in Kaohsiung City, Taiwan.