請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/20608完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | Lun-Ching Hong | en |
| dc.contributor.author | 洪倫慶 | zh_TW |
| dc.date.accessioned | 2021-06-08T02:55:11Z | - |
| dc.date.copyright | 2017-08-11 | |
| dc.date.issued | 2017 | |
| dc.date.submitted | 2017-08-07 | |
| dc.identifier.citation | 1. Clements-Croome, D. (2004). Intelligent Buildings: Design, Management and Operation: Thomas Telford.
2. Harrison, A., Loe, E., & Read, J. (1998). Intelligent Buildings in South East Asia: Taylor & Francis. 3. Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard business review, 86(1), 25-40. 4. Zavadskas, E., Turskis, Z., & Tamosaitiene, J. (2011). Selection of construction enterprises management strategy based on the SWOT and multi-criteria analysis. Archives of civil and mechanical engineering, 11(4), 1063-1082. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/20608 | - |
| dc.description.abstract | 智慧住宅的先進科技讓許多家庭能有更完善與方便的居住環境. 宏城建設股份有限公司的商業計畫主要探討研究高雄未來智慧住宅的可行度與實際的執行計畫. 採取波特五力分析與SWOT分析解剖高雄房地市場機會與挑戰. | zh_TW |
| dc.description.abstract | With the introduction of smart home technology, more and more households are now able to conveniently take advantage of the benefits in everyday lives. The objectives of this business plan are to identify the key market opportunities and challenges faced by Homecity Construction in developing smart homes and draw up strategies for its implementation into Kaohsiung City, Taiwan market. Michael Porter’s five forces analysis and SWOT analysis will be presented for identifying key market opportunities and challenges in Kaohsiung City, Taiwan. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T02:55:11Z (GMT). No. of bitstreams: 1 ntu-106-R02749004-1.pdf: 4865360 bytes, checksum: 3780ed56844472efa1e685db0e049720 (MD5) Previous issue date: 2017 | en |
| dc.description.tableofcontents | MASTER THESIS CERTIFICATION BY ORAL DEFENSE COMMITTEE i
ACKNOWLEDGEMENTS ii ABSTRACT iii TABLE OF CONTENTS iv TABLES vi FIGURES vii CHAPTER ONE EXECUTIVE SUMMARY 1 1.1 Objectives 4 1.2 Mission 4 1.3 Keys to Success 4 CHAPTER TWO COMPANY SUMMARY 6 CHAPTER THREE PRODUCT AND SERVICE 10 3.1 Amazon Echo 10 3.2 Google Home 11 3.3 Samsung SmartThings 12 3.4 ASUS Smart Home System 13 3.5 Ecobee Thermostat 14 3.6 Ring Video Doorbell 15 3.7 Samsung Family Hub Refrigerator 16 3.8 Philips Hue 18 3.9 Chamberlain MyQ Garage 19 3.10 Kohler Moxie Showerhead 20 3.11 Moley’s Smart Robotic Kitchen 21 3.12 Taiwan Hinet.net CHT Smart Home 22 CHAPTER FOUR MARKET SEGMENTATION 23 4.1 Market Analysis 23 4.2 Smart Home History: An Intelligent Building 23 4.3 Smart Home Product Segment Analysis 24 4.3.1 Smart Kitchen 24 4.3.2 Security and Access Control 25 4.3.3 Lighting Control 25 4.3.4 Home Healthcare 26 4.3.5 Heating, Ventilation and Air Conditioning (HVAC) Control 26 4.4 Kaohsiung City Market Analysis 28 4.5 Kaohsiung City Smart Home Market Share 33 4.6 Smart Home Market Beyond Kaohsiung City 34 4.7 Five Forces Analysis 34 4.7.1 Threat of New Entrants 35 4.7.2 Threat of Substitute Products or Services 35 4.7.3 Bargaining Power of Customers 35 4.7.4 Bargaining Power of Suppliers 37 4.7.5 Intensity of Rivalry 38 CHAPTER FIVE STRATEGY AND IMPLEMENTATION 41 5.1 Competitive Edge and Value-Added Services 41 5.2 SWOT Analysis 42 5.2.1 Strength of Homecity Construction 42 5.2.2 Weakness of Smart Home 42 5.2.3 Opportunity of Smart Home 43 5.2.4 Threat of Smart Home 43 5.3 Pricing Strategy 44 5.4 Obstacles and Further Study 45 CHAPTER SIX ORGANIZATION MANAGEMENT 47 6.1 Homecity Construction Organizational Chart 47 CHAPTER SEVEN FINANCIAL PLAN 49 7.1 Projected Income Statement 49 7.2 Projected Balance Sheets 50 7.3 Projected Cash Flow Statement 51 REFERENCES 52 | |
| dc.language.iso | en | |
| dc.title | 宏城建設股份有限公司 - 高雄未來智慧住宅 | zh_TW |
| dc.title | Homecity Construction - Kaohsiung Futuristic Smart Homes | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 105-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳鴻基(Houn-Gee Chen),王貞雅(Chen-Ya Wang) | |
| dc.subject.keyword | 高雄,建設,智慧住宅,五力分析,SWOT分析, | zh_TW |
| dc.subject.keyword | Kaohsiung,Construction,Smart Homes,Five-Force Analysis,SWOT Analysis, | en |
| dc.relation.page | 52 | |
| dc.identifier.doi | 10.6342/NTU201702536 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2017-08-07 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-106-1.pdf 未授權公開取用 | 4.75 MB | Adobe PDF |
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