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標題: | 行政機關利用社群媒體進行議題設定與政策溝通之研究:以海巡署首長臉書粉專為例 Agenda Setting and Policy Communication of Government Official’s Facebook Fanpages: A Case Study of the “Coast Guard Agency” |
作者: | Ying-Chen Sung 宋映辰 |
指導教授: | 黃心怡(Hsini Huang) |
關鍵字: | 社群媒體,議題設定,政策溝通,社群編輯, social media,agenda setting,policy communication,community editor, |
出版年 : | 2020 |
學位: | 碩士 |
摘要: | 由於行政機關廣泛應用臉書粉絲專頁來與粉絲互動溝通,這不僅可說是公部門的官方網站另一種延展的政策溝通管道工具,亦可說是行政機關政府資料開放及政策資訊公開最普遍的應用機制。為了研究行政機關如何使用社群媒體來進行議題設定與政策溝通,透過對海巡署長室Coast Guard臉書粉絲專頁的個案觀案,進而分析行政機關在機關臉書粉絲專頁或行政首長臉書粉絲專頁,藉由不同型態發文的議題設定模式來傳遞機關的政策訊息並達成政策溝通的目的。根據此目的及參考過去相關的文獻,分析行政機關臉書粉絲專頁的社群編輯如何與粉絲溝通互動,希望藉由本篇的研究可以提供給學界對行政機關社群媒體經營實務的更深入理解與支持,以及提供給行政機關首長或社群編輯部分的建議與改善方針。 As the executive widely applied the facebook fan page to interact and communicate with citizens, this social media has become a new form of the public relation and communication channel. In order to study how administrative agencies use social media for their issue setting and policy communication, this study studies a case on the Facebook fan page of the Director of Marine Patrol. Using a mixed methodology of content analysis and qualitative interviews, this study analyzes how the fan page uses different types of issue setting modes to convey the agency’s policy messages and achieve the different purposes of policy communication. This study also explores the roles of the fanpage editor in the “Coast Guard” case to understand their practices and the organizational demands in the management and operation of the fanpage community. The aim of this research is to provide scholars and practioners a more in-depth understanding on the use of social media practices and as well as some policy recommendations in the public sector. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/20110 |
DOI: | 10.6342/NTU202004267 |
全文授權: | 未授權 |
顯示於系所單位: | 政治學系 |
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