Please use this identifier to cite or link to this item:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19494
Title: | TravelDealsAsia 商業計畫書 TravelDealsAsia Business Plan |
Authors: | Michael Benske 貝世杰 |
Advisor: | 許瑋元(Carol Hsu) |
Keyword: | Business Plan,Travel Deal Portal,TravelDealsAsia,Budget Travel,Travel Deals,GMBA,Global MBA, |
Publication Year : | 2016 |
Degree: | 碩士 |
Abstract: | TravelDealsAsia (TDA) belongs to the category of Travel Deal Portals (TDPs).
TDPs are a well-established business concept in some regions of the world (mostly Europa and North America). They concentrate on sharing unusually good-value travelrelated offerings (travel deals) with their users through their websites and mobile device applications. Travel deals include flights, package holidays, hotels and other travelrelated products and services. TDPs do not sell or provide travel services (are thus to be distinguished from online travel agencies). They merely provide information about travel deals that individual users would normally be unable to identify. TDPs are typically consumer-centred. TDPs do not only rely on their users for the generation of revenue (through purchases that the users make via affiliate program links), but users also provide some of the portal’s content in their role as ‘prosumers’. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19494 |
DOI: | 10.6342/NTU201600263 |
Fulltext Rights: | 未授權 |
Appears in Collections: | 管理學院企業管理專班(Global MBA) |
Files in This Item:
File | Size | Format | |
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ntu-105-1.pdf Restricted Access | 3.45 MB | Adobe PDF |
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