請用此 Handle URI 來引用此文件：
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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 許瑋元(Carol Hsu) | |
| dc.contributor.author | Michael Benske | en |
| dc.contributor.author | 貝世杰 | zh_TW |
| dc.date.accessioned | 2021-06-08T02:01:52Z | - |
| dc.date.copyright | 2016-07-06 | |
| dc.date.issued | 2016 | |
| dc.date.submitted | 2016-05-30 | |
| dc.identifier.citation | Brown, G. S. (2012, October 25). Alitalia Honors Nearly All 'Mistake' Fares. Retrieved from ABC News: http://abcnews.go.com/blogs/lifestyle/2012/10/alitalia-to-honor-nearly-all-mistake-fares/
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Urlaubspiraten zählt zu den stärksten Marken unter den Online-Reiseportalen. Retrieved March 6, 2016, from http://www.mittelstand-nachrichten.de/netzwerke/urlaubspiraten-zaehlt-zu-den-staerksten-marken-unter-den-online-reiseportalen-20150423.html HolidayPirates. (2014, November 19). British Airways Open-Jaw Flights to Various USA Destinations from just £237 Return. Retrieved March 5, 2016, from http://www.holidaypirates.com/flights/british-airways-open-jaw-flights-to-various-usa-destinations-11-11-14_14301 HolidayPirates. (2015, August 7). HolidayPirates: one of the biggest travel communities. Retrieved March 3, 2016, from http://www.urlaubspiraten.de/media/docs/PM_Urlaubspiraten_4_Millionen_Facebook_Fans_EN.pdf Holidaypirates. (2016, March 7). Mega Cheap holiday in Kos, Greece only £65pp - incl. flights, 7 nights hotel & airport connections. Retrieved from Holidaypirates: http://www.holidaypirates.com/holidaypackages/mega-cheap-holiday-in-kos-greece-only-gbp-65pp-incl-flights-7-nights-hotel-airport-connections_19255 Internet Advertising Bureau. (2011, January 17). Affiliate Marketing Handbook. Retrieved February 29, 2016, from http://www.iabuk.net/sites/default/files/publication-download/AffiliateMarketingHandbook.pdf ITA by Google. (2016, February 19). Matrix Airfare Search. Retrieved from http://matrix.itasoftware.com/#view-flights:research=FRADXB-DXBFRA Mintel. (n.d.). Mainland South East Asia Outbound Tourism - September 2012. Retrieved March 5, 2016, from http://store.mintel.com/mainland-south-east-asia-outbound-asia-september-2012?cookie_test=true mustat. (n.d.). Urlaubspiraten.de. Retrieved April 28, 2016, from http://www.mustat.com/urlaubspiraten.de OECD. (2010). Education at a Glance 2010: OECD Indicators. Paris: OECD Publishing. doi:10.1787/eag-2010-en OECD. (2015). Education at a Glance 2015: OECD Indicators. Paris: OECD Publishing. Retrieved from 10.1787/eag-2015-en Silver, N. (2011, May 4). The New York Times Magazine. Retrieved February 29, 2016, from http://www.nytimes.com/2011/05/08/magazine/mag-08subversion-t.html?_r=1 Simonow, I. (2014, September 11). Urlaubspiraten: Wir gehören zur Spezies von Handwerkern im Internet. (G. Räth, Interviewer) Retrieved March 6, 2016, from http://www.gruenderszene.de/allgemein/urlaubspiraten-igor-simonow Strategyzer. (n.d.). The Business Model Canvas. Retrieved March 12, 2016, from Strategyzer: http://www.businessmodelgeneration.com/canvas/bmc The World Bank. (2016, March 24). International tourism, number of departures. Retrieved from http://data.worldbank.org/indicator/ST.INT.DPRT/countries/MY?display=default The World Bank. (2016, March 24). International tourism, number of departures (Graph). Retrieved from http://data.worldbank.org/indicator/ST.INT.DPRT/countries/TH-ID-KR?display=graph UNESCO-UIS. (2014). 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The active consumer: Conceptual, methodological, and managerial challenges of prosumption. Retrieved from http://www.nhh.no/Admin/Public/Download.aspx?file=Files%2FFiler%2Finstitutter%2Ffor%2Fconferences%2Fnff%2Fpapers%2Fxie.pdf Zanox. (n.d.). Fluege.de Partner Program. Retrieved March 8, 2016, from https://marketplace.zanox.com/zanox/merchant-profile/9337 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19494 | - |
| dc.description.abstract | TravelDealsAsia (TDA) belongs to the category of Travel Deal Portals (TDPs).
TDPs are a well-established business concept in some regions of the world (mostly Europa and North America). They concentrate on sharing unusually good-value travelrelated offerings (travel deals) with their users through their websites and mobile device applications. Travel deals include flights, package holidays, hotels and other travelrelated products and services. TDPs do not sell or provide travel services (are thus to be distinguished from online travel agencies). They merely provide information about travel deals that individual users would normally be unable to identify. TDPs are typically consumer-centred. TDPs do not only rely on their users for the generation of revenue (through purchases that the users make via affiliate program links), but users also provide some of the portal’s content in their role as ‘prosumers’. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T02:01:52Z (GMT). No. of bitstreams: 1 ntu-105-R03749033-1.pdf: 3531975 bytes, checksum: 63c8bbb6e454ef59822eac52a2e031f5 (MD5) Previous issue date: 2016 | en |
| dc.description.tableofcontents | Abstract ii
List of Tables v List of Figures v 1 Executive Summary 1 2 Background 3 2.1 Inspiration for Developing TravelDealsAsia 3 2.2 Travel Deal Portal Concept Introduction 4 3 Competition & Market 8 3.1 Competition Overview 8 3.2 Market Overview 10 3.3 TravelDealsAsia Target Market Selection 12 3.4 Preferences of Budget Travellers in the Selected Market 15 4 Business Model 19 4.1 Value Proposition 20 4.2 Customer Segments 23 4.3 Channels 23 4.4 Customer Relationships 26 4.5 Revenue Streams 27 4.6 Key Resources 28 4.7 Key Partners 29 4.8 Key Activities 31 4.9 Cost Structure 36 5 External & Internal Analysis (SWOT Structure) 38 5.1 Strengths of TDA 38 5.2 Weaknesses of TDA 39 5.3 Opportunities of TDA 39 5.4 Threats against TDA 40 5.5 Analysis Summary and Implications 40 6 Marketing Overview 42 6.1 Industry Practices & Marketing Environment 42 6.2 Marketing Mix 43 6.3 Promotion Mix 43 7 Finances & Key Performance Indicators 45 7.1 Cost and Revenue Overview 45 7.2 Performance Monitoring (KPIs) 47 8 Implementation Plan 49 8.1 Implementation Plan Overview 49 8.2 Implementation Activities in Detail 50 8.3 Promotional Activities After Completed Launch 58 9 Future Expansion Potential 59 9.1 Geographic Expansion Potential 59 9.2 Horizontal Expansion Potential 59 9.3 Vertical Expansion Potential 60 10 Risk Management & Exit Strategy 61 References 62 Appendix 1: Flight Deal Example – Alitalia Japan 66 Appendix 2: Survey – Preferences of Budget Travellers in Asia 68 Appendix 3: Prosumer Example (HotUKDeals) 70 Appendix 4: Capital Budgeting Calculations 71 | |
| dc.language.iso | en | |
| dc.title | TravelDealsAsia 商業計畫書 | zh_TW |
| dc.title | TravelDealsAsia Business Plan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 104-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 許文馨(Audrey Hsu),郭佳瑋(Kuo Chia-Wei) | |
| dc.subject.keyword | Business Plan,Travel Deal Portal,TravelDealsAsia,Budget Travel,Travel Deals,GMBA,Global MBA, | zh_TW |
| dc.relation.page | 72 | |
| dc.identifier.doi | 10.6342/NTU201600263 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2016-06-01 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| ntu-105-1.pdf 未授權公開取用 | 3.45 MB | Adobe PDF |
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