請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19494
標題: | TravelDealsAsia 商業計畫書 TravelDealsAsia Business Plan |
作者: | Michael Benske 貝世杰 |
指導教授: | 許瑋元(Carol Hsu) |
關鍵字: | Business Plan,Travel Deal Portal,TravelDealsAsia,Budget Travel,Travel Deals,GMBA,Global MBA, |
出版年 : | 2016 |
學位: | 碩士 |
摘要: | TravelDealsAsia (TDA) belongs to the category of Travel Deal Portals (TDPs).
TDPs are a well-established business concept in some regions of the world (mostly Europa and North America). They concentrate on sharing unusually good-value travelrelated offerings (travel deals) with their users through their websites and mobile device applications. Travel deals include flights, package holidays, hotels and other travelrelated products and services. TDPs do not sell or provide travel services (are thus to be distinguished from online travel agencies). They merely provide information about travel deals that individual users would normally be unable to identify. TDPs are typically consumer-centred. TDPs do not only rely on their users for the generation of revenue (through purchases that the users make via affiliate program links), but users also provide some of the portal’s content in their role as ‘prosumers’. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19494 |
DOI: | 10.6342/NTU201600263 |
全文授權: | 未授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
文件中的檔案:
檔案 | 大小 | 格式 | |
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ntu-105-1.pdf 目前未授權公開取用 | 3.45 MB | Adobe PDF |
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