Please use this identifier to cite or link to this item:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/17624
Title: | 愛麗思天然手工冰淇淋公司企業計劃 Eli’s Handcrafted Premium Ice Cream Business Plan |
Authors: | Elliot Meier Billings 畢林安 |
Advisor: | 黃俊堯(Chun-yao Huang) |
Keyword: | 企業計劃,冰淇淋, Business Plan,Ice Cream, |
Publication Year : | 2013 |
Degree: | 碩士 |
Abstract: | 愛麗思天然食品有限公司註冊於臺灣臺北,其主營項目為生産全天然而採用最好的食材的頂級冰淇淋。本論文除了探討臺灣當地的冰淇淋市場外,也勾勒出多階段式的行銷與營運計劃,其目標為在開業三年内達到每月50萬元的營業額。 Eli’s Handcrafted is a Limited Company registered in Taipei, Taiwan, whose main area of business is the manufacture of premium, all-natural ice cream from the finest ingredients possible. This business plan investigates the local Taiwanese ice cream market, and lays out a multi-stage marketing and operational program with the goal of attaining NT$500K of monthly revenue within the first three years. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/17624 |
Fulltext Rights: | 未授權 |
Appears in Collections: | 管理學院企業管理專班(Global MBA) |
Files in This Item:
File | Size | Format | |
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ntu-102-1.pdf Restricted Access | 661.82 kB | Adobe PDF |
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