愛麗思天然手工冰淇淋公司企業計劃

Abstract

愛麗思天然食品有限公司註冊於臺灣臺北，其主營項目為生産全天然而採用最好的食材的頂級冰淇淋。本論文除了探討臺灣當地的冰淇淋市場外，也勾勒出多階段式的行銷與營運計劃，其目標為在開業三年内達到每月50萬元的營業額。

Eli’s Handcrafted is a Limited Company registered in Taipei, Taiwan, whose main area of business is the manufacture of premium, all-natural ice cream from the finest ingredients possible. This business plan investigates the local Taiwanese ice cream market, and lays out a multi-stage marketing and operational program with the goal of attaining NT$500K of monthly revenue within the first three years.