請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/17624完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 黃俊堯(Chun-yao Huang) | |
| dc.contributor.author | Elliot Meier Billings | en |
| dc.contributor.author | 畢林安 | zh_TW |
| dc.date.accessioned | 2021-06-08T00:26:05Z | - |
| dc.date.issued | 2013 | |
| dc.date.submitted | 2013-07-15 | |
| dc.identifier.citation | 1. 'Dairy and Products Annual 2012.' GlobalTrade.net. USDA Foreign Agricultural Service, 12 Oct. 2012. Web. 1 June 2013.
2. 'CFR - Code of Federal Regulations Title 21.' CFR - Code of Federal Regulations Title 21. USFDA, n.d. Web. 5 July 2013. 3. Porter, M.E. (1979) How Competitive Forces Shape Strategy, Harvard Business Review, March/April 1979. 4. 'Monthly Bulletin of Interior Statistics.' ROC Ministry of the Interior, n.d. Web. 10 June 2013 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/17624 | - |
| dc.description.abstract | 愛麗思天然食品有限公司註冊於臺灣臺北，其主營項目為生産全天然而採用最好的食材的頂級冰淇淋。本論文除了探討臺灣當地的冰淇淋市場外，也勾勒出多階段式的行銷與營運計劃，其目標為在開業三年内達到每月50萬元的營業額。 | zh_TW |
| dc.description.abstract | Eli’s Handcrafted is a Limited Company registered in Taipei, Taiwan, whose main area of business is the manufacture of premium, all-natural ice cream from the finest ingredients possible. This business plan investigates the local Taiwanese ice cream market, and lays out a multi-stage marketing and operational program with the goal of attaining NT$500K of monthly revenue within the first three years. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T00:26:05Z (GMT). No. of bitstreams: 1 ntu-102-R99749047-1.pdf: 677704 bytes, checksum: 5bc19b0ed201ec4262a0905597d722e9 (MD5) Previous issue date: 2013 | en |
| dc.description.tableofcontents | TABLE OF CONTENTS
ACKNOWLEDGMENT………………………………………………………………………….ii ABSTRACT……………………………………………………………………………………...iii 1 EXECUTIVE SUMMARY………………………………………………………………..1 2 MARKET ANALYSIS…………………………………………………………………….3 2.1 LOCAL MARKET SEGMENTS…………………………………………………………3 2.2 PRODUCT TYPES………………………………………………………………………..4 2.3 COMPETITORS……………………………………………………………………….…6 2.3.1 FOREIGN COMPETITORS……………………………………………………………...6 2.3.2 LOCAL COMPETITORS…………………………………………………………………9 3 INTRODUCTION TO ELI’S……………………………………………………………13 3.1 KEY ACTIVITIES…………………………………………………………………….…13 3.2 VALUE PROPOSITION………………………………………………………………...13 3.3 BUSINESS MODEL……………………………………………………………………14 3.3.1 KEY PARTNERS……………………………………………………………………….15 3.4 FIVE FORCES ANALYSIS…………………………………………………………..…17 3.4.1 COMPETITIVE RIVALRY WITHIN AN INDUSTRY…………………………………17 3.4.2 BARGAINING POWER OF BUYERS…………………………………………………18 3.4.3 BARGAINING POWER OF SUPPLIERS……………………………………………...18 3.4.4 THREAT OF NEW ENTRANTS………………………………………………………..19 3.4.5 THREAT OF SUBSTITUTE PRODUCTS……………………………………………...19 4 MARKETING PLAN……………………………………………………………………21 4.1 CUSTOMER SEGMENTATION………………………………………………………..21 4.2 TARGETING…………………………………………………………………………….21 4.3 POSITIONING…………………………………………………………………………..23 4.3.1 POINTS OF PARITY……………………………………………………………………23 4.3.2 POINTS OF DIFFERENCE……………………………………………………………23 4.4 PRODUCT……………………………………………………………………………..24 4.5 PRICE…………………………………………………………………………………..27 4.5.1 PHASE ONE PRICING……………………………………………………………….27 4.5.2 PHASE TWO PRICING……………………………………………………………….28 4.6 PLACE…………………………………………………………………………………29 4.7 PROMOTION…………………………………………………………………………33 4.8 MARKETING MATERIALS…………………………………………………………35 5 ACCOUNTING AND BUDGET………………………………………………………38 5.1 START-UP COST SUMMARY………………………………………………………..38 5.2 ASSUMPTIONS – REVENUE MODEL……………………………………………..39 5.3 ASSUMPTIONS – EXPENSES…………………………………………………………40 5.4 KEY MILESTONES……………………………………………………………………40 6 CONCLUSION…………………………………………………………………………42 | |
| dc.language.iso | en | |
| dc.title | 愛麗思天然手工冰淇淋公司企業計劃 | zh_TW |
| dc.title | Eli’s Handcrafted Premium Ice Cream Business Plan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 101-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 張重昭(Chung-shao Chang),張心馨(Hsin-Hsin Chang) | |
| dc.subject.keyword | 企業計劃,冰淇淋, | zh_TW |
| dc.subject.keyword | Business Plan,Ice Cream, | en |
| dc.relation.page | 43 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2013-07-15 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-102-1.pdf 未授權公開取用 | 661.82 kB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。