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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/16418Full metadata record
| ???org.dspace.app.webui.jsptag.ItemTag.dcfield??? | Value | Language |
|---|---|---|
| dc.contributor.advisor | 林修葳(Hsiou-Wei Lin) | |
| dc.contributor.author | Tina Chen | en |
| dc.contributor.author | 陳琬婷 | zh_TW |
| dc.date.accessioned | 2021-06-07T18:14:00Z | - |
| dc.date.copyright | 2012-07-16 | |
| dc.date.issued | 2012 | |
| dc.date.submitted | 2012-06-13 | |
| dc.identifier.citation | References
ABI Research. “Mobile Application Revenue.” Web. 21 March 2012. Android Developers. “What Is Android?” Web. 22 April 2012. Appcelerator. “4 Key Points in Mobile Relationship Cycle.” Web. 21 March 2012. Apple Inc. “iPhone – Learn about apps available on the App Store.” Web. 11 March 2012. Berners-Lee, Tim. “Pre-W3C Web and Internet Background.” Web. 27 April 2012. CNN. “IE.” Web. 23 March 2012. Distimo Monitor. “200 Top-Grossing Apps Featuring In-App Purchases.” Web. 21 March 2012. Dunbar, Robin. “The Evolution of Culture.” Web. 5 May 2012. Fiksu. “Customer Acquisition Cost.” Web. 5 May 2012. Gartner. “Smart Phone Marketshare 2012 Q4.” 12 February 2012. 40 Gartner. “Worldwide Smartphones Sales to End Users by Operating System in 4Q2011.” Web. 21 March 2012. Geller, Jonathan S. “RIM’s first QNX phone revealed: BlackBerry Colt to launch in Q1 2012.” 7 February 2012. Hardmeier, Sandi. “The History of Internet Explorer.” Web. 9 February 2012. Head, Chris. “Geek 101: Android and iOS Multitasking Compared.” Web. 7 February 2012. Helft, Miguel. “Google Enters the Wireless World.” Web. 7 April 2012. Hornby, Tom. “The Story Behind Apple’s Newton.” Web. 17 March 2012. IDC. “Worldwide Mobile Phone Tracker.” 6 February 2012. IDC. “Worldwide Smart Connected Device Shipments, 2010-2016.” Web. 11 March 2012. IDC. “Worldwide Smartphone Vendors, Shipments, and Market Share Calendar Year 2011.” Web. 11 March 2012. JLM de la Iglesia, JEL Gayo. “Doing business by selling free services.” The Business Model, 2008. Springer. 41 Juniper Research. “Consumer Mobile Application Revenues.” Juniper Research, 2012. Web. 19 March 2012. Kawamoto, Dawn. “Riding the Next Technology Wave.” Web. 17 March 2012. Kincaid, Jason 24 October 2009. “Startup School: Wired Editor Chris Anderson On Freemium Business Models.” Techcrunch.com. Web. 15 March 2012. Menezes, Gary. “Symbian OS, Now Fully Open Source.” 21 March 2012. Needham, Mark. “We Remembered Psion and Wept.” 27 March 2012. Pew Research. “The Future of Social Relations.” Web. 12 April 2012. Piper Jaffray. “Android Market VS. Apple App Store.” Web. 21 March 2012. Research2guidance. “Smartphone App Market Dynamics From 2007 to 2010.” Web. 21 March 2012. Sloan, Paul. “Pinterest: Cray Growth Lands It As Top 10 Social Site.” Web. 9 February 2012. Sorensen, Chris. “The New Kid in Town.” Web. 28 March 2012. 42 Strategy Analytics. “Global Tablet Operating System Shipments and Market Share in Q4.” Web. January 2012. Sturgeon, Jamie. “RIM World’s Fastest-Growing Company.” 9 April 2012. TechCrunch. “Google Play.” Web. 5 May 2012. TechCrunch. “Pair Is A Path For The Two Of Us.” Web. 25 March 2012. The New York Times. “Social Networks, Small and Smaller.” Web. 5 May 2012. Verizon Developer Community. “All Aboard for In-App Purchases.” Web. 24 March 2012. Wildstrom, Stephen H. “Handspring’s Breakthrough Hybrid.” Web. 15 April 2012. Wikipedia. “Mobile Application.” Web. 2 March 2012. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/16418 | - |
| dc.description.abstract | Globally, the smartphone industry has grown exponentially in the last decade. In
addition, this phenomenal growth has led to an explosion in the mobile application sector. Currently, the two largest operating platforms that developers create mobile applications for are Apple’s iOS and Google’s Android. Despite the rapid and dramatic expansion of the mobile application industry, the majority of mobile applications on the market remain targeted towards users as individuals. This narrow focus has left a virtually untapped market in mobile applications aimed at couples. This business plan will present analysis of the smartphone and mobile application market, pricing strategy, and market opportunities with a primary focus on the two current market leaders – Apple’s iOS and Google’s Android - for a mobile application concentrated on couples. The business model focuses on four key points: reach, engagement, loyalty, and monetization. Termed as the “mobile relationship cycle”, this research reflects the priorities to success in the mobile application sector from a diverse range of mobile application developers. BE Studio’s OurStory is an original mobile application that is poised to serve an unfulfilled need in the mobile application market for smartphone users who are in a relationship. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-07T18:14:00Z (GMT). No. of bitstreams: 1 ntu-101-R99749007-1.pdf: 1309597 bytes, checksum: 96c0dfa9a3d03f25c6ded2c77d8cdcdb (MD5) Previous issue date: 2012 | en |
| dc.description.tableofcontents | Table of Contents
Acknowledgement ii Abstract iii List of Figures v List of Tables vi 1 - Executive Summary 1 2 - Company Introduction 3 3 - Background 5 4 - Industry and Market Analysis 6 5 - Products and Services 18 6 - Process and Strategy 21 7 - Financial Analysis 34 References 39 Appendix 43 | |
| dc.language.iso | en | |
| dc.subject | Android | zh_TW |
| dc.subject | 智能手機 | zh_TW |
| dc.subject | 行動商務 | zh_TW |
| dc.subject | iOS | zh_TW |
| dc.subject | Android | en |
| dc.subject | smartphone | en |
| dc.subject | mobile application | en |
| dc.subject | iOS | en |
| dc.title | BE Studio 營運計畫:“OurStory” 行動商務 | zh_TW |
| dc.title | Business Plan of BE Studio’s “OurStory”
Mobile Application | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 100-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 黃俊堯(Chun-Yao Huang),吳玲玲(Ling-Ling Wu) | |
| dc.subject.keyword | 智能手機,行動商務,iOS,Android, | zh_TW |
| dc.subject.keyword | smartphone,mobile application,iOS,Android, | en |
| dc.relation.page | 50 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2012-06-13 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| Appears in Collections: | 管理學院企業管理專班(Global MBA) | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| ntu-101-1.pdf Restricted Access | 1.28 MB | Adobe PDF |
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