請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/16418
標題: | BE Studio 營運計畫:“OurStory” 行動商務 Business Plan of BE Studio’s “OurStory” Mobile Application |
作者: | Tina Chen 陳琬婷 |
指導教授: | 林修葳(Hsiou-Wei Lin) |
關鍵字: | 智能手機,行動商務,iOS,Android, smartphone,mobile application,iOS,Android, |
出版年 : | 2012 |
學位: | 碩士 |
摘要: | Globally, the smartphone industry has grown exponentially in the last decade. In
addition, this phenomenal growth has led to an explosion in the mobile application sector. Currently, the two largest operating platforms that developers create mobile applications for are Apple’s iOS and Google’s Android. Despite the rapid and dramatic expansion of the mobile application industry, the majority of mobile applications on the market remain targeted towards users as individuals. This narrow focus has left a virtually untapped market in mobile applications aimed at couples. This business plan will present analysis of the smartphone and mobile application market, pricing strategy, and market opportunities with a primary focus on the two current market leaders – Apple’s iOS and Google’s Android - for a mobile application concentrated on couples. The business model focuses on four key points: reach, engagement, loyalty, and monetization. Termed as the “mobile relationship cycle”, this research reflects the priorities to success in the mobile application sector from a diverse range of mobile application developers. BE Studio’s OurStory is an original mobile application that is poised to serve an unfulfilled need in the mobile application market for smartphone users who are in a relationship. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/16418 |
全文授權: | 未授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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ntu-101-1.pdf 目前未授權公開取用 | 1.28 MB | Adobe PDF |
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