Please use this identifier to cite or link to this item:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/15520| Title: | 在台灣開設韓國專營髮廊 Launching a Korean franchise hair salon in Taiwan |
| Authors: | Seung-Hee Oh 吳承禧 |
| Advisor: | 謝源弘(Yuan-Hong Hsieh) |
| Co-Advisor: | Jung-Yun Han(Jung-Yun Han) |
| Keyword: | 髮廊, Hair Salon, |
| Publication Year : | 2021 |
| Degree: | 碩士 |
| Abstract: | Most of the young professionals in Taiwan visit hair salons that are not operating in a franchise model. Compared to Taiwan, in Korea, many franchise hair salons are attracting young consumers. Among those Korean franchises, premium franchise hair salons successfully generate revenue with big scales. Chahong is one of those premium hair salons that have brand power. This thesis is about launching the Korean hair salon franchise, Chahong, in Taiwan. With advanced hair service technologies and high service qualities as their main competitive advantages, Chahong Taiwan will attract young professionals who wish to try new hairstyles and enjoy pleasant time in the hair salon. |
| URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/15520 |
| DOI: | 10.6342/NTU202100521 |
| Fulltext Rights: | 未授權 |
| Appears in Collections: | 管理學院企業管理專班(Global MBA) |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| U0001-0402202115265700.pdf Restricted Access | 2.21 MB | Adobe PDF |
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