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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/15520Full metadata record
| ???org.dspace.app.webui.jsptag.ItemTag.dcfield??? | Value | Language |
|---|---|---|
| dc.contributor.advisor | 謝源弘(Yuan-Hong Hsieh) | |
| dc.contributor.author | Seung-Hee Oh | en |
| dc.contributor.author | 吳承禧 | zh_TW |
| dc.date.accessioned | 2021-06-07T17:47:23Z | - |
| dc.date.copyright | 2021-02-22 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-02-04 | |
| dc.identifier.citation | Republic of Korea. Statistics Korea (2015~2019). Monthly average household balance per household [Data file]. https://kosis.kr/ Republic of Korea. Statistics Korea (2016). Franchise statistics(Franchisee) [Data file]. https://kosis.kr/ Republic of China. National statistics republic of China (Taiwan) (2015~2019). Major Figures of Family Income and Expenditure [Data file]. https://eng.stat.gov.tw/ Republic of China. National statistics republic of China (Taiwan) (2016). Other service industries statistics [Data file]. https://eng.stat.gov.tw/ International Monetary Fund (2020, October). World Economic Outlook [Data set]. https://www.imf.org/external/datamapper/datasets/WEO/ Euromonitor international (2020, July). Hair Care in Taiwan [Country report category data]. https://www.euromonitor.com/hair-care-in-taiwan/report Euromonitor International (2020, June). Hair Care in South Korea [Country report category data]. https://www.euromonitor.com/hair-care-in-south-korea/report Republic of Korea. Korea Fair trade commission franchise business (2019). Public information comparison [Data set]. https://franchise.ftc.go.kr/index.do/ Tung-Sheng Kuo Meng-jen Lu. (2017). A Study of the Hairdressing professional skills, Market positioning of Word-of-mouth Communication of Community Media. 2017 Innovation Management and Information Practice Seminar. http://necis.nhu.edu.tw/ Small enterprise and market service (2013). Small enterprise guide by industry: Hair salon. https://www.sbiz.or.kr/ 天下創新學院 (2020, October). 大臺北主要商圈消費解析. Far Eastern Magazine. https://magazine.feg.com.tw/magazine/tw/magazine_detail.aspx?id=12267 Hong In-pyo. (2009, Sep 29). Spreading Korean beauty technology throughout China. Weekly Kyunghyang, 1413. http://weekly.khan.co.kr/ Im Eun-byel. (2018, April 6). [Weekender] Experiencing ultimate delicacy at Korean hair salons. The Korean Herald. http://m.koreaherald.com/ Canmeng Institute homepage: https://www.cistylist.com/ Chahong homepage: https://chahongsalon.com/ Online survey: https://pk.ixpanel.com/pk.php?id=430/ | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/15520 | - |
| dc.description.abstract | Most of the young professionals in Taiwan visit hair salons that are not operating in a franchise model. Compared to Taiwan, in Korea, many franchise hair salons are attracting young consumers. Among those Korean franchises, premium franchise hair salons successfully generate revenue with big scales. Chahong is one of those premium hair salons that have brand power. This thesis is about launching the Korean hair salon franchise, Chahong, in Taiwan. With advanced hair service technologies and high service qualities as their main competitive advantages, Chahong Taiwan will attract young professionals who wish to try new hairstyles and enjoy pleasant time in the hair salon. | zh_TW |
| dc.description.provenance | Made available in DSpace on 2021-06-07T17:47:23Z (GMT). No. of bitstreams: 1 U0001-0402202115265700.pdf: 2267876 bytes, checksum: 956ae07ff3e48b2e2f00422292f12b25 (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | Table of Contents
Master thesis certification by oral defense committee…………………………………ⅰ Abstract…………………………………………………………………………...…….ⅱ 1. Introduction…………………………………………………………………………………1 2. Market comparison between Taiwan and Korea…………………………………......2 2.1. Living standard…………………………………………………………………..2 2.2. Beauty service market……………………………………………………...……2 2.3. Franchise business,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,……...4 2.4. Customer characteristics……………………………………………………...…5 3. Premium brand comparison - Canmeng Aveda vs. Chahong…………………………6 3.1. Brand introduction………………………………………………………………6 3.2. Canmeng Aveda’s hair value chain……………………………………………...6 3.3. Chahong’s hair value chain……………………………………………………...8 3.4. Success factors of hair franchises………………………………………………10 4. Porter’s five forces analysis for the hair salon industry…………………………….11 4.1. Rivalry among existing competitors……………………………………………11 4.2. Bargaining power of buyers…………………………………………………….11 4.3. Bargaining power of suppliers…………………………………………………11 4.4. Threat of new entrants………………………………………………………….12 4.5. Threat of substitutes……………………………………………………………12 5. Business model validation…………………………………………………………..13 5.1. Overview……………………………………………………………………….13 5.2. Survey background……………………………………………………………..13 5.3. Customer Segmentation………………………………………………………..14 5.4. Value Proposition………………………………………………………………15 5.5. Key activities…………………………………………………………………...16 5.6. Key resources…………………………………………………………………..18 5.7. Channel………………………………………………………………………...19 5.8. Key partner……………………………………………………………………..20 5.9. Pricing………………………………………………………………………….21 5.10. Finance………………………………………………………………………..22 5.11. Milestone……………………………………………………………………...23 5.12. Exit and Risk………………………………………………………………….23 Appendix-1. Finance……………………………………………………………………25 Appendix-2. Survey result……………………………………………………………...27 Appendix-3. Interview summary……………………………………………………….32 Reference……………………………………………………………………………….34 | |
| dc.language.iso | en | |
| dc.subject | 髮廊 | zh_TW |
| dc.subject | Hair Salon | en |
| dc.title | 在台灣開設韓國專營髮廊 | zh_TW |
| dc.title | Launching a Korean franchise hair salon in Taiwan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 109-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | Jung-Yun Han(Jung-Yun Han) | |
| dc.contributor.oralexamcommittee | Wen-Hsin Hsu(Wen-Hsin Hsu) | |
| dc.subject.keyword | 髮廊, | zh_TW |
| dc.subject.keyword | Hair Salon, | en |
| dc.relation.page | 34 | |
| dc.identifier.doi | 10.6342/NTU202100521 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2021-02-05 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| Appears in Collections: | 管理學院企業管理專班(Global MBA) | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| U0001-0402202115265700.pdf Restricted Access | 2.21 MB | Adobe PDF |
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