創作者及DIY工作坊的線上平台

Abstract

CraftMates Hub（簡稱 CMH）係一創新型數位平台，致力於串聯全球獨立手作創作者與DIY工作坊主辦者，服務範圍涵蓋一般消費市場與企業端客戶。平台秉持「創造力」、「真誠性」與「社群連結」三大核心價值，回應當前在自動化與大量製造所主導的消費環境中，市場對於具有個性與情感溫度之手作體驗的渴望。 本平台緊扣疫後社會生活型態的轉變與文化消費趨勢的再定義，應運而生於手作產業與創意經濟轉型的關鍵節點。CMH 企圖打造一個以社群驅動為基礎之專屬生態系，成為用戶探索手作商品、參與創意課程與建立情感連結的首選平台，並持續深化創作者與消費者之間的雙向互動。 在營運策略方面，CMH 採取三軌並行之收入模式：一為商品與課程交易之佣金分潤；二為手作者可選擇之加值宣傳服務；三為企業端之 B2B 客製化工作坊策劃服務。平台初期將採精實靈活的營運模式，技術開發與系統維運委由專業外包團隊處理，內部團隊則專責於手作創作者招募、課程設計、活動協調及顧客關係維繫，並善用數據工具實施精準行銷。此外，為強化市場滲透力，平台將建置專屬之顧客關係管理系統（CRM），透過數位化行銷與內容佈局進行差異化溝通：對企業客戶主打LinkedIn等專業平台，強化品牌信任與合作可能，對一般消費者則聚焦於Instagram與Facebook，打造溫暖且具故事性的品牌形象，以擴大社群參與與內容觸及。 綜觀其財務預測，CMH展現出具備穩健成長潛力之商業模式，預期將於第五年實現盈虧平衡，邁向永續營運目標。配合當前政府對文化創意產業之政策鼓勵、消費者對手作產品情感價值的認同提升，以及市場中對垂直型整合平台之實際需求，CMH已具備良好進場時機與發展優勢。品牌精神「Made by human hands and love（由人手與愛製成）」不僅象徵產品獨特性與真誠價值，更體現本平台欲賦權於創意工作者，讓其在高度數位化與競爭激烈的環境中，得以延續熱情、實踐創業願景，並將人類創造力的溫度傳遞至更多角落。

CraftMates Hub (CMH) is an innovative online platform designed to connect independent crafters and DIY workshop hosts with individual consumers and corporate clients. Grounded in the values of creativity, authenticity, and community, CMH addresses the increasing demand for unique, handmade experiences in a market characterized by automation and commoditization. The platform emerges at a pivotal moment when cultural norms, post-pandemic lifestyles, and evolving consumer preferences are reshaping engagement with craft. CMH aspires to become the premier destination for handmade goods, DIY kits, and personalized workshops by fostering a dedicated, community-driven ecosystem that supports both product discovery and creative learning. CMH's revenue model is diversified across three primary streams: commissions from product and workshop transactions, optional promotion services, and B2B workshop coordination for corporate clients. The platform will adopt a lean yet agile operational approach, outsourcing technical development while cultivating an in-house team focused on crafter onboarding, event coordination, and user engagement. A custom CRM system will facilitate personalized marketing efforts, utilizing digital channels, particularly LinkedIn for B2B and Instagram and Facebook for B2C, to drive traffic and community growth. Financial projections indicate a sustainable scaling trajectory, with profitability anticipated by Year 5. Given its strategic positioning, government support for creative industries, and an increasing consumer willingness to invest in handmade products, CMH is well-positioned to fill a critical gap in the market. The brand’s slogan, "Made by human hands and love," reflects the uniqueness of its offerings and its mission to empower creative entrepreneurs in the digital age.