新聞漫畫在臺灣的產製策略與實驗：以《報導者》、《端傳媒》、《鏡周刊》、《緬甸，最後一搏》為例

Abstract

當全球新聞業愈來愈難獲取閱聽人注意力，如何讓有價值的深度議題被更多人看見，實為當代新聞業的考驗。源於歐美的「新聞漫畫」以圖像敘事的角度講述新聞故事。該媒介不僅為一種文化性的新聞產品，有其創新傳播意義；另一方面也透過嶄新的媒介運用模式，有助於開拓新聞讀者群，不論在形式或意義上皆具有探索意義。 本論文以新聞漫畫在臺灣的發展為中心，探討此一媒介的媒體產製策略、創新傳播角色，補足過往的圖像小說與漫畫研究。另外也從場域理論出發，以個案研究之角度深入了解《報導者》、《端傳媒》、《鏡周刊》與慢工出版社在實際產製新聞漫畫時的經歷與策略，並以半結構式訪談法訪談參與新聞漫畫產製之記者、編輯與漫畫家共十名。 本研究指出，當媒體或出版社投入新聞漫畫產製時，除首要思考新聞傳播的突破與創新外，也重視議題內容在漫畫媒介具有共感力的詮釋下，可以如何呈現出獨特的視角。在實際產製過程中，產製團隊透過記者、漫畫家與PM／漫畫編輯的協力共創，以及外部漫畫專業者／單位的加入，構成多元型態的團隊結構與產製模式。製作團隊賦予新聞漫畫的定位，也影響了後續漫畫的呈現與宣傳。 本研究認為，新聞漫畫的新興媒介型態雖在臺灣的媒體與閱聽場域仍屬初萌芽，有待更多作品與經驗的累積。未來欲發展新聞漫畫之媒體，除了需考量資源與製作人才的問題，也需因應新聞漫畫的媒介特性，實施更多不同的媒介推廣形式。

As global news media face increasing challenges in capturing audience attention, informing a broader public about valuable and in-depth issues has become a critical concern for contemporary journalism. Originating in Europe and the US, “Comics Journalism” is a storytelling technique that conveys news through graphic narratives. This medium produces culturally innovative news content, expanding the audience by leveraging a novel form of expression. It represents an exploration of both format and meaning. This thesis focuses on the development of comics journalism in Taiwan, digging into this medium's production strategies and its role of innovative communication, becoming a supplement to previous research about graphic novels and comic studies. On the other hand, the thesis dives into comic production experiences and strategies of The Reporter, Initium Media, Mirror Media, and Slowork Publishing by using the concept of field theory and the case study method. Also, the study includes semi-structured interviews with 10 reporters, editors, and cartoonists. The study indicates that when news media or publishers dedicate themselves to comics journalism, they should first be aware of breakthroughs and innovations and value the unique ways in which the medium of comics creates in empathetic storytelling. In the actual production process, the production team creates a dynamic working structure through cooperation with reporters, cartoonists, and product managers/editors. How comics journalism is positioned influences its presentation and promotion. The study highlights that the medium of comics journalism is still an emerging format in Taiwan’s media and audience landscape, requiring further accumulation of works and experiences. In the future, media that seek to develop comics journalism should not only consider production resources and talents but also tailor promotional strategies to the characteristics of comics.