企業成長策略發展歷程中探索與利用間的相互影響－以I集團為例

Abstract

本研究旨在探討台灣I集團在全球電子製造服務(EMS)領域中如何透過有效的成長策略來增強市場地位和盈利能力。I集團成功運用其豐富的製造經驗和技術專長，透過資源競爭策略、核心能力的培養及藍海策略，持續擴展其業務範圍並提升競爭力。 研究首先分析了I集團的外部市場環境與內部資源能力，揭示其成長策略的基礎。隨後用探索與利用詳細闡述了I集團所採取的具體成長策略，包括市場擴張、產品創新、戰略聯盟等。本研究透過量化和定性的方法評估了這些策略的實施效果，如市場份額的增長、收入和利潤的提升。 此外，研究也針對I集團在面對快速變化的科技和市場環境下，如何透過策略調整來應對新興技術的挑戰進行了深入討論。通過案例分析，本文不僅豐富了企業戰略管理和創新管理的理論基礎，也為相關企業提供了實用的策略建議，尤其是在科技快速發展和市場競爭激烈的環境中。 最後，本研究希望能夠為學術界提供實證研究的案例，同時也為業界實踐者提供洞察，幫助他們更好地理解在全球化及技術快速發展的背景下，如何有效制定和實施成長策略。

This study aims to explore how Taiwan's I Group enhances its market position and profitability in the global Electronic Manufacturing Services (EMS) sector through effective growth strategies. I Group leverages its extensive manufacturing experience and technical expertise, employing resource competition strategies, cultivating core competencies, and utilizing blue ocean strategies to continuously expand its business scope and enhance competitiveness. The research begins by analyzing I Group's external market environment and internal resource capabilities, revealing the foundation of its growth strategies. It then using Exploration and Exploitation to identify and elaborate on the specific growth strategies adopted by I Group, including market expansion, product innovation, and strategic alliances. The study assesses the effectiveness of these strategies through quantitative and qualitative methods, such as growth in market share, revenue, and profit enhancement. Additionally, the research discusses how I Group adjusts its strategies to cope with the challenges of emerging technologies in a rapidly changing technological and market environment. Through case studies, this paper not only enriches the theoretical foundation of corporate strategic management and innovation management but also provides practical strategic recommendations for related businesses, especially in environments characterized by rapid technological development and intense market competition. Ultimately, this study hopes to provide empirical research cases for the academic community, as well as insights for industry practitioners, helping them better understand how to effectively formulate and implement growth strategies in the context of globalization and rapid technological advancement.