Please use this identifier to cite or link to this item:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/92913
Title: | 日本動畫作品的關鍵成功因素及其在各個受眾群體間的差異 Key Success Factors of Japanese Animation Work and its Difference per Audience Group |
Authors: | 安彦 桐子 Kiriko Abiko |
Advisor: | 孔令傑 Ling-Chieh Kung |
Keyword: | 創意產業,動畫,內容開發,智慧財產權, Creative Industry,Animation,Contents Development,Intellectual Property, |
Publication Year : | 2024 |
Degree: | 碩士 |
Abstract: | none This thesis aims to derive key success factors of animation works and tries to answer the question of what factors contribute to the success of animation works. As an assumption, success here means an outcome status where the work becomes popular, a broad audience chooses to watch it, and the work nature loyal audiences who take action like recommending the work to others or purchasing related merchandized goods, which eventually brings long-term financial returns. We define the methodology in two steps. The first step is to identify possible success factors as hypotheses through a literature review. The second step is to survey whether the success factors defined in the first step function properly and whether the evaluation differs by audience group. As a result of the first step, we identified five factors, entertainment, character, story, message, and artistry, to evaluate anime work. Then, we collected opinions on ten anime works through surveys in Taiwan and Japan. We found that the framework with these five factors functions well in evaluating anime work. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/92913 |
DOI: | 10.6342/NTU202401369 |
Fulltext Rights: | 同意授權(全球公開) |
Appears in Collections: | 商學研究所 |
Files in This Item:
File | Size | Format | |
---|---|---|---|
ntu-112-2.pdf | 1.39 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.