請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/92913
標題: | 日本動畫作品的關鍵成功因素及其在各個受眾群體間的差異 Key Success Factors of Japanese Animation Work and its Difference per Audience Group |
作者: | 安彦 桐子 Kiriko Abiko |
指導教授: | 孔令傑 Ling-Chieh Kung |
關鍵字: | 創意產業,動畫,內容開發,智慧財產權, Creative Industry,Animation,Contents Development,Intellectual Property, |
出版年 : | 2024 |
學位: | 碩士 |
摘要: | none This thesis aims to derive key success factors of animation works and tries to answer the question of what factors contribute to the success of animation works. As an assumption, success here means an outcome status where the work becomes popular, a broad audience chooses to watch it, and the work nature loyal audiences who take action like recommending the work to others or purchasing related merchandized goods, which eventually brings long-term financial returns. We define the methodology in two steps. The first step is to identify possible success factors as hypotheses through a literature review. The second step is to survey whether the success factors defined in the first step function properly and whether the evaluation differs by audience group. As a result of the first step, we identified five factors, entertainment, character, story, message, and artistry, to evaluate anime work. Then, we collected opinions on ten anime works through surveys in Taiwan and Japan. We found that the framework with these five factors functions well in evaluating anime work. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/92913 |
DOI: | 10.6342/NTU202401369 |
全文授權: | 同意授權(全球公開) |
顯示於系所單位: | 商學研究所 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-112-2.pdf | 1.39 MB | Adobe PDF | 檢視/開啟 |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。