嬰童產業的企業社會責任與ESG實踐：PPSU奶瓶回收再利用可行性研究

Abstract

過去三十年來，我們一直專注於嬰童產業，主要是為新手父母和新生兒提供優質、實用的產品。這些新生命代表著未來的希望，我們的使命不僅是提供優良的產品，更要考慮如何為孩子們創造一個美好的環境。隨著時代變遷，企業不僅需要應對市場變化以維持盈利和生存，在目前的ESG浪潮底下，我們還需思考如何善盡企業社會責任，為環境的永續發展作出貢獻。在這個背景下，加上兩年EMBA課程的啟發，我們意識到奶瓶回收和再利用是一個值得研究的重要議題。 奶瓶是每個家庭必需的產品，但隨著孩子成長，奶瓶被頻繁更換和拋棄，最終成為垃圾。聚苯砜(PPSU)成為新一代奶瓶的主要材料，儘管PPSU奶瓶性能優異，但因其特殊材質和高昂價格，使用領域有限且回收困難，無法形成經濟規模。目前大部分PPSU奶瓶只能混合其他塑膠廢料送入焚化爐焚燒，不僅浪費資源，還產生有害的戴奧辛，對環境造成負面影響。 因此，我們認為，開發一套有效的PPSU奶瓶回收機制和再利用技術，將是一件對環境友好和資源永續利用可以作出重要貢獻的事。憑藉著我們在嬰童產業的優勢，我們期望透過與各相關者合作，推動這項計劃的實施。這包括投資研發新技術、教育消費者、宣傳奶瓶回收的重要性，並與政府和相關企業合作，共同實現這一目標。在這個過程中，我們深知企業應承擔的社會責任，不斷努力確保產品和營運活動對環境和社會產生正面影響。這是我們對下一代的承諾，也是我們作為企業的使命。 本研究透過實證的方式，從機器設備製造廠商的調查開始，確保市場上能提供符合我們需求的設備廠商，其次，開始利用我們具備的通路優勢，透過遍佈在北台灣的自有直營門市，回收消費者手上的奶瓶，先進行小量的材料回收處理造粒，並進行物性測試，以比對與原始料之間的差異。在確定一切合乎原本的期待範圍內，進行了大批量的回收與測試，並收集相關的數據。 最後進入整體的效益評估，我們分別利用創業與創新三要素，商業模式九宮格與SWOT分析作為評估的工具，在經過細部拆解整體運作流程後，確定了這是一個可以持續運作的模式。不僅是直接的經濟效益，也能有減少碳排的價值。而對於（個案公司）我們來說還可以有導客及提升企業形象的無形附加效益。未來，在整體運作模式上軌道之後，我們希望能夠推廣到中國市場，相對放大其效益。其次，玻璃奶瓶也會是下一個我們在ESG議題上努力的另一個重要的目標。

Over the past thirty years, we have been dedicated to the baby and child product industry, primarily providing high-quality, practical products for new parents and newborns. These new lives represent the hope for the future. Our mission is not only to offer excellent products but also to consider how to create a better environment for children. With the changing times, companies need to adapt to market changes to maintain profitability and survival. Amid the current ESG wave, we must also think about how to fulfill our corporate social responsibilities and contribute to sustainable environmental development. Against this background and inspired by the two-year EMBA program, we have realized that the recycling and reuse of baby bottles is a significant issue worth exploring. Baby bottles are essential products for every family, but as children grow, bottles are frequently replaced and discarded, eventually becoming waste. Polyphenylsulfone(PPSU) has become the primary material for a new generation of baby bottles. Despite the excellent performance of PPSU bottles, their unique material and high cost limit their use and make recycling difficult, preventing the formation of an economic scale. Currently, most PPSU bottles are incinerated along with other plastic waste, which not only wastes resources but also produces harmful dioxins, negatively impacting the environment. Therefore, we believe that developing an effective PPSU baby bottle recycling mechanism and reuse technology will significantly contribute to environmental friendliness and sustainable resource utilization. Leveraging our strengths in the baby and child product industry, we aim to promote the implementation of this plan through collaboration with various stakeholders. This includes investing in the development of new technologies, educating consumers, promoting the importance of bottle recycling, and working with the government and related companies to achieve this goal. Throughout this process, we are acutely aware of the social responsibility that companies should bear, continuously striving to ensure that our products and operations have a positive impact on the environment and society. This is our commitment to the next generation and our mission as a company. This research begins empirically, starting with a survey of machinery manufacturers to ensure that there are equipment suppliers in the market that can meet our needs. Next, we utilize our channel advantages to collect baby bottles from consumers through our self-operated stores across northern Taiwan. We conduct small-scale material recycling and granulation and perform physical property tests to compare with the original materials. Upon confirming that everything meets our initial expectations, we proceed with large-scale recycling and testing, collecting relevant data. Finally, we conduct a comprehensive benefit evaluation using the three elements of entrepreneurship and innovation, the Business Model Canvas, and SWOT analysis as assessment tools. After a detailed breakdown of the overall operational process, we have determined that this is a sustainable operational model. It not only provides direct economic benefits but also has the value of reducing carbon emissions. For our company, it can also bring intangible additional benefits such as customer attraction and enhanced corporate image. In the future, once the overall operational model is on track, we hope to expand to the Chinese market, amplifying its benefits. Additionally, glass baby bottles will be another important ESG issue that we will focus on.