請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/9251完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 吳玲玲(Ling-Ling Wu) | |
| dc.contributor.author | Su-Yu Zeng | en |
| dc.contributor.author | 曾素瑜 | zh_TW |
| dc.date.accessioned | 2021-05-20T20:14:37Z | - |
| dc.date.available | 2013-07-29 | |
| dc.date.available | 2021-05-20T20:14:37Z | - |
| dc.date.copyright | 2009-07-29 | |
| dc.date.issued | 2009 | |
| dc.date.submitted | 2009-07-16 | |
| dc.identifier.citation | Ackerman, M., L. Cranor, et al. (1999). Privacy in e-commerce: examining user scenarios and privacy preferences, ACM New York, NY, USA.
Armstrong, A. and J. H. Ill (2000). 'The Real Value of Online Communities'.' Knowledge and communities: 85. Awad, N. (2006). 'The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to be Profiled Online for Personalization.' Management Information Systems Quarterly 30(1): 1. Berghel, H. (2000). 'Identity theft, social security numbers, and the Web.' Communications of the ACM 43(2): 17-21. Berscheid, E. (1977). 'Privacy: A hidden variable in experimental social psychology.' Journal of Social Issues 33(3): 85-101. Chen, H. G., C. Chen, et al. (2008). 'Online privacy control via anonymity and pseudonym: Cross-cultural implications.' Behaviour and Information Technology 27(3): 229-242. Coppola, N. W., S. R. Hiltz, et al. (2004). 'Building trust in virtual teams.' Professional Communication, IEEE Transactions on 47(2): 95-104. Cox, D. and S. Rich (1964). 'Perceived risk and consumer decision-making: the case of telephone shopping.' Journal of marketing research: 32-39. Cropanzano, R. and M. S. Mitchell (2005). 'Social Exchange Theory: An Interdisciplinary Review.' Journal of Management 31(6): 874. Culnan, M. J. (1993). 'How did they get my name? An exploratory investigation of consumer attitudes toward secondary information use.' MIS Quarterly 17(3): 341-363. Dabholkar, P. A. and R. P. Bagozzi (2002). 'An attitudinal model of technology-based self-service: moderating effects of consumer traits and situational factors.' Journal of the Academy of Marketing Science 30(3): 184-201. Dinev, T. and P. Hart (2006). 'An Extended Privacy Calculus Model for E-Commerce Transactions.' Information Systems Research 17(1): 61. Doney, P. M. and J. P. Cannon (1997). 'An examination of the nature of trust in buyer-seller relationships.' Journal of Marketing 61(2): 35. Dwyer, C., S. Hiltz, et al. (2007). Trust and privacy concern within social networking sites: A comparison of Facebook and MySpace. Fiske, A. P. (1993). Structures of Social Life: The Four Elementary Forms of Human Relations: Communal Sharing, Authority Ranking, Equality Matching, Market Pricing, Free Press. Fornell, C. and D. F. Larcker (1981). 'Evaluating structural equation models with unobservable variables and measurement error.' Journal of marketing research: 39-50. Fukuyama, F. (1996). Trust the social virtues and the creation of prosperity, Free Press Paperbacks. 48 Gefen, D. (2002). 'Reflections on the dimensions of trust and trustworthiness among online consumers.' ACM SIGMIS Database 33(3): 38-53. Heyman, J. and D. Ariely (2004). 'Effort for payment. A tale of two markets.' Psychol Sci 15(11): 787-93. Hoffman, D. L., T. P. Novak, et al. (1999). 'Building Consumer Trust Online.' Communications of the ACM 42(4): 80-85. Hoffman, D. L., T. P. Novak, et al. (1999). 'Information Privacy in the Marketspace: Implications for the Commercial Uses of Anonymity on the Web.' The Information Society 15(2): 129-139. James, R. (1975). 'Why privacy is important.' Philosophy and Public Affairs 4(4): 323-333. Jarvenpaa, S., N. Tractinsky, et al. (2000). 'Consumer trust in an Internet store.' Information Technology and Management 1(1): 45-71. Jarvenpaa, S. L., N. Tractinsky, et al. (2000). 'Consumer trust in an Internet store.' Information Technology and Management 1(1): 45-71. Joreskog, K. G. (1993). 'Testing structural equation models.' Testing structural equation models 294: 316. Joreskog, K. G. and D. Sorbom (2000). 'LISREL 8.5: User’s reference guide.' Chicago, IL: Scientific Software International. Kenny, D. A., D. A. Kashy, et al. (1998). 'Data analysis in social psychology.' Month: 233-265. Kenny, D. A. and D. B. McCoach (2003). 'Effect of the number of variables on measures of fit that use a null model.' Structural Equation Modeling: A Multidisciplinary Journal 10: 333–351. Liu, C., J. T. Marchewka, et al. (2005). 'Beyond concern—a privacy-trust-behavioral intention model of electronic commerce.' Information & Management 42(2): 289-304. Luo, X. (2002). 'Trust production and privacy concerns on the Internet A framework based on relationship marketing and social exchange theory.' Industrial Marketing Management 31(2): 111-118. MacCallum, R. C., M. W. Browne, et al. (1996). 'Power analysis and determination of sample size for covariance structure modeling.' Psychological methods 1(2): 130-149. Mayer, R. C. and J. H. Davis (1999). 'The effect of the performance appraisal system on trust for management: A field quasi-experiment.' Journal of applied psychology 84(1): 123-136. Mayer, R. C., J. H. Davis, et al. (1995). 'AN INTEGRATIVE MODEL OF ORGANIZATIONAL TRUST.' Academy of Management Review 20(3): 709-734. Metzger, M. J. (2004). 'Privacy, Trust, and Disclosure: Exploring Barriers to Electronic Commerce.' Journal of Computer-Mediated Communication 9(4). Molm, L. D., N. Takahashi, et al. (2000). 'Risk and Trust in Social Exchange: An Experimental Test of a Classical Proposition 1.' American Journal of Sociology 105(5): 1396-1427. 49 Morgan, R. M. and S. D. Hunt (1994). 'The commitment-trust theory of relationship marketing.' the journal of marketing: 20-38. Nunally, J. C. and I. H. Bernstein (1978). Psychometric theory, New York: McGraw-Hill. Phelps, J., G. Nowak, et al. (2000). 'Privacy Concerns and Consumer Willingness to Provide Personal Information.' Journal of Public Policy & Marketing 19(1): 27-41. Preacher, K. J. and A. F. Hayes (2008). 'Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models.' Behavior Research Methods 40(3): 879-891. Preece, J. (2000). Online Communities: Designing Usability, Supporting Sociability, John Wiley. Sheehan, K. B. and M. G. Hoy (1999). 'Flaming, Complaining, Abstaining: How Online Users Respond to Privacy Concerns.' Journal of Advertising 28(3). Shrout, P. E. and N. Bolger (2002). 'Mediation in experimental and nonexperimental studies: New procedures and recommendations.' Psychological methods 7(4): 422-445. SL Jarvenpaa, N Tractinsky, et al. (1999). 'Consumer Trust in an Internet Store: A Cross-Cultural Validation ' Journal of Computer-Mediated Communication 5(2). Smith, H. J. and S. J. Milberg (1996). 'Information privacy: measuring individuals' concerns about organizational practices.' MIS Quarterly 20(2): 167-196. Sweat, J. (2000). 'Privacy paradox: Customers want control–and coupons.' Informationweek 781: 52–53. Wang, H. (1998). 'Consumer privacy concerns about Internet marketing.' Communications of the ACM 41(3): 63. Westin, A. (2001). 'Opinion surveys: What consumers have to say about information privacy.' Prepared Witness Testimony, The House Committee on Energy and Commerce, WJ' Billy' Tauzin, Chairman. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/9251 | - |
| dc.description.abstract | 隨著網路資訊科技跟網路平台的快速發展，企業或公司收集個人資料及分析變得更加容易，然而許多網站使用者不願意分享個人資訊，進而降低資訊科技帶來的機會。本研究以社會交換理論來探討虛擬社群中使用者對於分享個人資訊的意圖之研究。本篇研究獨特的地方是以使用者對於社會交換的態度當作中介因子，對於社會交換的態度會中介使用者的信任及隱私權認知到分享個人資料的意願。並且收集大規模的樣本數實證資料來驗證這篇研究的理論模型，這篇研究以問卷法進行資料蒐集，共蒐集1269份樣本，使用LISREL、SPSS進行SEM資料分析，檢驗本研究模型與相關假說。研究結果強烈支持假設，使用者對於社會交換態度存在部分中介效果，信任對於使用者分享個人資料的意向具有強烈的正向直接跟間接效果。使用者的隱私權認知到分享個人資訊的直接效果是負向高度顯著，然而有趣的是使用者透過社會交換態度的間接效果卻是正向。此外，根據虛擬社群的種類進行干擾效果檢定，發現不同目的虛擬社群具有干擾效果，在興趣型（Mobile01）的網站中，使用者對於社會交換態度沒有達到顯著，而交易型、關係型及幻想型網站均有達到顯著標準。 | zh_TW |
| dc.description.abstract | Advances in information technology facilitate extensive collection and analysis of personal information for the purpose of strategic use by websites or companies. However, the typical reluctance of web users in sharing personal information significantly reduces such opportunity enabled by information technology. Therefore, the purpose of this research is to construct and empirically assess a causal model that explains how web users intend to share their personal information online. In particular, this theoretical model proposes that social exchange attitude mediates the impacts of trust and privacy concern on the intention of sharing personal information. A large sample (N=1269) is collected to test the proposed model. The empirical data strongly supports the hypotheses and suggests that trust and concern for privacy directly and indirectly affects the intention to share personal information via the attitude of social exchange. The direct and indirect impacts of trust are both positive. On the other hand, the direct impact of concern for privacy is negative, whereas the indirect impact is positive. Furthermore, this study also examined the moderator effect of four types of virtual community. | en |
| dc.description.provenance | Made available in DSpace on 2021-05-20T20:14:37Z (GMT). No. of bitstreams: 1 ntu-98-R96725047-1.pdf: 1382198 bytes, checksum: b4aa4ffced7b666ae5e9e5ec201258f0 (MD5) Previous issue date: 2009 | en |
| dc.description.tableofcontents | 致謝 I
摘要 II Abstract III Contents IV List of Figures V List of Tables V 1. INTRODUCTION: 1 1.1. BACKGROUND AND RESEARCH MOTIVATION 1 1.2. RESEARCH PURPOSE 6 2. LITERATURE REVIEW 7 2.1. TRUST 7 2.2. CONCERN FOR PRIVACY 8 2.3. ATTITUDE TOWARD SOCIAL EXCHANGE 10 2.4. RESEARCH MODEL: 16 3. RESEARCH METHODOLOGY 18 3.1. SAMPLING METHOD: 18 3.2. MEASURES 19 3.2.1. Concern for Privacy 20 3.2.2. Trust 20 3.2.3. Attitude toward Social Exchange 21 3.2.4. Intention to share personal information and revisit 21 3.3. ANALYSIS METHOD: 22 4. RESULT 23 4.1.EXPLORATORY FACTOR ANALYSIS (EFA) 23 4.2 TESTING THE PROPOSED MODEL 28 5. CONCLUSIONS AND DISCUSSIONS 39 5.1. CONTRIBUTIONS: 43 6. LIMITATIONS AND FUTURE RESEARCH：45 7.REFERENCE： 47 APPENDIX 1: ORIGINAL MEASUREMENT 50 APPENDIX 2: TRANSLATION MEASUREMENT INTO CHINESE VERSION 53 APPENDIX 3:SUBJECT CONSENT (受試者同意書) 56 | |
| dc.language.iso | en | |
| dc.title | 探討社會交換的中介效果如何影響個人分享隱私權的意願 | zh_TW |
| dc.title | Sharing Private information online: the Mediator Effect of Social Exchange | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 97-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 陳鴻基(Houn-Gee Chen) | |
| dc.contributor.oralexamcommittee | 周惠文(Huey-Wen Chou),張家齊(Chia-Chi Chang) | |
| dc.subject.keyword | 隱私權認知,信任,社會交換,分享個人資料,虛擬社群, | zh_TW |
| dc.subject.keyword | Trust,Concern for Privacy,Sharing personal information,Social exchange,Virtual community, | en |
| dc.relation.page | 56 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2009-07-17 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 資訊管理學研究所 | zh_TW |
| 顯示於系所單位： | 資訊管理學系 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-98-1.pdf | 1.35 MB | Adobe PDF | 檢視/開啟 |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。