用戶視角下的ChatGPT平台策略

Abstract

這篇論文對ChatGPT如何透過插件和可定制的GPTs轉變成多邊平台（MSP）進行了批判性的審查，以回答以下核心研究問題：推出插件商店的理由、平台戰略的適用性以及成功所需的關鍵要素。它強調了ChatGPT的初始使用者採納情況和先進的功能，以及它如何演變成一個平台來解決特定的使用者挑戰並擴展其功能範圍。研究強調了使用者的觀點，特別是ChatGPT Plus使用者，揭示了他們的經驗以及與使用者需求一致的盈利策略的潛力。它將ChatGPT置於生成式AI競爭環境中，評估其戰略定位和更廣泛的行業影響。最後，該論文強調了以使用者為中心的設計、創新和可持續的盈利對於塑造人工智能平台的未來的重要性。

This thesis critically examines ChatGPT''s transition into a multi-sided platform (MSP) through plugins and customizable GPTs, in response to the core research questions: the rationale behind launching a plugin store, the suitability of the platform strategy, and the essential elements for its success. It highlights ChatGPT''s initial user adoption and advanced capabilities, and how its evolution into a platform addresses specific user challenges and expands its functional range. The study emphasizes user perspectives, particularly ChatGPT Plus users, uncovering their experiences and the potential for monetization strategies aligned with user demands. It situates ChatGPT within the competitive landscape of generative AI, assessing its strategic positioning and broader industry impact. Conclusively, the thesis underscores the significance of user-centric design, innovation, and sustainable monetization in shaping the future of AI platforms.