企業運用區塊鏈創新商業模式–以 B 公司為例

Abstract

本研究透過 B 公司的兩個實際個案展示如何透過區塊鏈技術協助企業解決痛點並創造商業價值。其一，B 公司運用 NFT 技術改革傳統票券市場，增加票券的真實性和安全性，並為消費者和發行者提供了有效的資產保護和流通途徑。這種創新不僅解決了既有問題，也為票券市場帶來新的增長機會；其二， B 公司協助F 便利商店進行證券化代幣，將投資者變成品牌共同擁有者，加強了消費者對品牌的忠誠度和黏著度，此策略結合了實體會員系統和數位資產，創造了一個新型的經濟生態系統。本研究以實際個案說明區塊鏈技術在解決傳統營運困難中的有效性。協助業者導入證券化代幣或非同值化代幣技術不僅提高了資金和產 品的流通性，也為企業提供了數位經濟時代下的新型營收模式和增長途徑。

This study is demonstrating how blockchain technology is assisting businesses in solving pain points and is creating commercial value through two practical cases of Company B. Firstly, Company B is applying NFT technology to revolutionize the traditional ticketing market, which is increasing the authenticity and security of tickets, and is providing effective asset protection and market liquidity for consumers and issuers. This innovation is not only solving existing problems but also is bringing new growth opportunities to the ticketing market. Secondly, Company B is aiding an F convenience store in conducting an STO, which is transforming investors into co-owners of the brand, thereby enhancing consumer loyalty and attachment to the brand. This strategy is integrating physical membership systems with digital assets, creating a new type of economic ecosystem. The study is using practical cases to illustrate the effectiveness of blockchain technology in solving traditional operational difficulties. Assisting businesses in adopting STO or NFT technologies is not only enhancing the liquidity of funds and products but also is providing enterprises with new revenue models and growth paths in the digital economy era.