從危機到轉機:新冠肺炎 (COVID-19) 對公司數位化 轉型的影響

Abstract

新冠肺炎 (COVID-19) 大流行擾亂了全球範圍內的社會和企業，迫切需要快速數位化努力以適應新常態。 這項研究探討了這一流行病對公司及其數位化工作的影響。 通過調查數位化舉措的工具、戰略和成果及其長期可持續性的潛力，本研究旨在為大流行病作為數位化加速器的變革性影響提供有價值的見解。 該研究採用案例研究方法，採訪了五家成功應對疫情挑戰的公司的代表。 這些公司的行業和規模各不相同，他們對 Covid-19 引起的數位字化變化提供了全面的視角。 研究結果表明，企業在疫情期間的復原力與其之前採用數位化技術的程度相關。 疫情爆發前投資數位解決方案的企業受到的影響較小。 數位技術已成為危機期間維持各行業業務運營的重要工具。 此次疫情促進了流程創新，改進了開展業務的方法並增強了設備和運營。 此外，它還促進了商業模式的轉變以及新產品和價值的創造。 值得注意的是，Covid-19 加速了傳統和保守商業環境中數位技術的採用。 數位技術的利用不僅維持了業務，還對客戶體驗和員工滿意度產生了積極影響。 雖然數位化努力的壽命將取決於每家公司的領導力和數位化能力，但毫無疑問，疫情引發的數位化浪潮最重要的成果之一是，它為年輕且高度創新的公司創造了機會，以彌合新的挑戰。 與大公司之間的差距，抓住時機並在市場上佔據一席之地。

The Covid-19 pandemic has disrupted societies and businesses on a global scale, causing an urgent need for a rapid digitalization effort to adapt to the new normal. This study explores the impact of the pandemic on companies and their digitalization efforts. By investigating the tools, strategies, and outcomes of digitalization initiatives, as well as their potential for long-term digital solutions, this research aims to provide valuable insights into the transformative effects of pandemic as an accelerator of digitalization. Employing a case study approach, the study conducts interviews with representatives from five companies that successfully navigated the challenges posed by the pandemic. These companies, varying in industry and size, offer a comprehensive perspective on the digitalization changes caused by Covid-19. The research findings indicate that the resilience of companies during the pandemic correlates with the extent of their prior adoption of digitalization technologies. Businesses that had invested in digital solutions before the outbreak experienced a less profound impact. Digital technologies have emerged as essential tools for maintaining business operations across industries during the crisis. The pandemic has fostered process innovation, leading to improved methods of conducting business and enhancing equipment and operations. Moreover, it has catalyzed the transformation of business models and the creation of new products and values. Significantly, Covid-19 has boosted the adoption of digital technologies within traditional and conservative business environments. The utilization of digital technologies has not only sustained businesses, but positively affected customer experience and employee satisfaction. While the longevity of digital efforts will depend on the leadership and digital capabilities of each company, there is no doubt that one of the most important outcomes of digitalization wave caused by the pandemic is that it created opportunities for young and highly innovative companies to bridge the gap between themselves and larger companies, seizing the moment and establishing a presence on the market.