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DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 劉佳玲 | zh_TW |
dc.contributor.advisor | Chia-Ling Liu | en |
dc.contributor.author | 施達莉 | zh_TW |
dc.contributor.author | Daria Sboeva | en |
dc.date.accessioned | 2023-09-22T17:46:33Z | - |
dc.date.available | 2023-11-09 | - |
dc.date.copyright | 2023-09-22 | - |
dc.date.issued | 2023 | - |
dc.date.submitted | 2023-08-10 | - |
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/90187 | - |
dc.description.abstract | 新冠肺炎 (COVID-19) 大流行擾亂了全球範圍內的社會和企業,迫切需要快速數位化努力以適應新常態。 這項研究探討了這一流行病對公司及其數位化工作的影響。 通過調查數位化舉措的工具、戰略和成果及其長期可持續性的潛力,本研究旨在為大流行病作為數位化加速器的變革性影響提供有價值的見解。
該研究採用案例研究方法,採訪了五家成功應對疫情挑戰的公司的代表。 這些公司的行業和規模各不相同,他們對 Covid-19 引起的數位字化變化提供了全面的視角。 研究結果表明,企業在疫情期間的復原力與其之前採用數位化技術的程度相關。 疫情爆發前投資數位解決方案的企業受到的影響較小。 數位技術已成為危機期間維持各行業業務運營的重要工具。 此次疫情促進了流程創新,改進了開展業務的方法並增強了設備和運營。 此外,它還促進了商業模式的轉變以及新產品和價值的創造。 值得注意的是,Covid-19 加速了傳統和保守商業環境中數位技術的採用。 數位技術的利用不僅維持了業務,還對客戶體驗和員工滿意度產生了積極影響。 雖然數位化努力的壽命將取決於每家公司的領導力和數位化能力,但毫無疑問,疫情引發的數位化浪潮最重要的成果之一是,它為年輕且高度創新的公司創造了機會,以彌合新的挑戰。 與大公司之間的差距,抓住時機並在市場上佔據一席之地。 | zh_TW |
dc.description.abstract | The Covid-19 pandemic has disrupted societies and businesses on a global scale, causing an urgent need for a rapid digitalization effort to adapt to the new normal. This study explores the impact of the pandemic on companies and their digitalization efforts. By investigating the tools, strategies, and outcomes of digitalization initiatives, as well as their potential for long-term digital solutions, this research aims to provide valuable insights into the transformative effects of pandemic as an accelerator of digitalization.
Employing a case study approach, the study conducts interviews with representatives from five companies that successfully navigated the challenges posed by the pandemic. These companies, varying in industry and size, offer a comprehensive perspective on the digitalization changes caused by Covid-19. The research findings indicate that the resilience of companies during the pandemic correlates with the extent of their prior adoption of digitalization technologies. Businesses that had invested in digital solutions before the outbreak experienced a less profound impact. Digital technologies have emerged as essential tools for maintaining business operations across industries during the crisis. The pandemic has fostered process innovation, leading to improved methods of conducting business and enhancing equipment and operations. Moreover, it has catalyzed the transformation of business models and the creation of new products and values. Significantly, Covid-19 has boosted the adoption of digital technologies within traditional and conservative business environments. The utilization of digital technologies has not only sustained businesses, but positively affected customer experience and employee satisfaction. While the longevity of digital efforts will depend on the leadership and digital capabilities of each company, there is no doubt that one of the most important outcomes of digitalization wave caused by the pandemic is that it created opportunities for young and highly innovative companies to bridge the gap between themselves and larger companies, seizing the moment and establishing a presence on the market. | en |
dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2023-09-22T17:46:33Z No. of bitstreams: 0 | en |
dc.description.provenance | Made available in DSpace on 2023-09-22T17:46:33Z (GMT). No. of bitstreams: 0 | en |
dc.description.tableofcontents | 論文口試委員審定書 i
ACKNOWLEDGEMENTS ii 摘要 iv ABSTRACT v List Of Figures ix List Of Tables x CHAPTER ONE 1 INTRODUCTION 1 1.1 Research Background and Motivations 1 1.2 Research objectives 2 1.3 Research Procedures. 4 CHAPTER TWO 6 LITERATURE REVIEW 6 2.1 Terminology 6 2.2 Digitalization before Covid-19 9 2.3 Digitalization during Covid-19 12 CHAPTER THREE 14 RESEARCH DESIGN AND METHODOLOGY 14 3.1 Methodology 14 3.1.1 Qualitative Research 15 3.1.2 Case Study 16 3.1.3 Research Framework 20 3.2 Research design 21 3.2.1 Principals of Case Selection 21 3.2.2 Data collection 22 3.2.3 Interview targets 23 3.2.4 Interview questions 24 CHAPTER FOUR 28 CASE INTRODUCTION 28 4.1 Company A 28 4.1.1 Company introduction 28 4.1.2 The effect of Covid-19 and the Implementation of digitalization strategies 30 4.2 Company B 31 4.2.1 Company introduction 31 4.2.2 The effect of Covid-19 and Implementation of digitalization strategies 33 4.3 Company C 34 4.3.1 Company introduction 34 4.3.2 The effect of Covid-19 and Implementation of digitalization strategies 35 4.4 Company D 36 4.4.1 Company introduction 36 4.4.2 The effect of Covid-19 and the Implementation of digitalization strategies 37 4.5 Company E 38 4.5.1 Company introduction 38 4.5.2 The effect of Covid-19 and Implementation of digitalization strategies 39 4.6 The Case Overview 41 CHAPTER FIVE 44 RESEARCH FINDINGS 44 5.1 The Analysis of the Issues brought by the pandemic. 44 5.2 The Analysis of the digitalization strategies and digital technologies implemented by companies. 46 5.3 The Analysis of the short-term results 51 5.4 The Analysis of the sustainability of digitalization efforts 52 5.5. The Summary of Research Findings 54 CHAPTER SIX 57 CONCLUSIONS AND RECOMMENDATIONS 57 6.1 Conclusions 57 6.1.1 The issues brought by the pandemic. 57 6.1.2 The Analysis of the digitalization strategies and digital technologies implemented by companies. 59 6.1.3 The Analysis of the short-term results 60 6.1.4 The Analysis of the sustainability of digitalization efforts 62 6.2 Research Limitations 63 6.3 Future research suggestions 64 References 66 | - |
dc.language.iso | en | - |
dc.title | 從危機到轉機:新冠肺炎 (COVID-19) 對公司數位化 轉型的影響 | zh_TW |
dc.title | From Crisis to Opportunity: the effect of COVID-19 on Digital Transformation of Companies | en |
dc.type | Thesis | - |
dc.date.schoolyear | 111-2 | - |
dc.description.degree | 碩士 | - |
dc.contributor.oralexamcommittee | 吳政衞;林嘉薇 | zh_TW |
dc.contributor.oralexamcommittee | Cheng-Wei Wu;Joy Lin | en |
dc.subject.keyword | 疫情 (COVID-19),數位化,數位化技術,流程創新,商業模式, | zh_TW |
dc.subject.keyword | Covid-19,digitalization,digital technologies,process innovation,business model, | en |
dc.relation.page | 68 | - |
dc.identifier.doi | 10.6342/NTU202303026 | - |
dc.rights.note | 未授權 | - |
dc.date.accepted | 2023-08-11 | - |
dc.contributor.author-college | 管理學院 | - |
dc.contributor.author-dept | 商學研究所 | - |
顯示於系所單位: | 商學研究所 |
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