請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/90004| 標題: | 奢侈品品牌批發及零售商業計劃書 Luxury brand's products wholesale and retail business plan |
| 作者: | 薛瀚 Hon Sit |
| 指導教授: | 曹承礎 Seng-Cho Chou |
| 關鍵字: | 奢華,手錶,香水,名牌,批發的,零售, luxury,watches,perfumes,brands,wholesale,retail, |
| 出版年 : | 2023 |
| 學位: | 碩士 |
| 摘要: | N/A This thesis is a mixture of a case study of my existing luxury products wholesale and retail business and a business plan of new ideas adding to my existing business. In this thesis, I use business model canvas and porter 5 forces to summarise and analyse my existing business. I can put the researches and ideas of my thesis into practice in real life. This allows me to work on my thesis with more passion. I decided to work on this topic as my NTU GMBA graduation thesis is because I would like to expand my existing business from luxury brand wholesale business to luxury brand retail business. This will allow me to use the case study and business plan practically in real life. |
| URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/90004 |
| DOI: | 10.6342/NTU202304083 |
| 全文授權: | 同意授權(全球公開) |
| 顯示於系所單位： | 商學研究所 |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-111-2.pdf | 1.73 MB | Adobe PDF | 檢視/開啟 |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。