請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/90004
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 曹承礎 | zh_TW |
dc.contributor.advisor | Seng-Cho Chou | en |
dc.contributor.author | 薛瀚 | zh_TW |
dc.contributor.author | Hon Sit | en |
dc.date.accessioned | 2023-09-22T17:01:14Z | - |
dc.date.available | 2023-11-10 | - |
dc.date.copyright | 2023-09-22 | - |
dc.date.issued | 2023 | - |
dc.date.submitted | 2023-08-14 | - |
dc.identifier.citation | 1. Bass, B. M. (1985). Leadership and Performance
2. Bass, B. M., & Avolio, B. J. (1993). Transformational leadership and organizational culture. 3. Beauloye, F. E. (2023, March 21). LUXE Digital. Retrieved from LUXE Digital: https://luxe.digital/business/digital-luxury-reports/luxury-resale-transformation/ 4. Cancialosi. (2017, July 17). gothamCulture. Retrieved from https://gothamculture.com/what-is-organizational-culture-definition/ 5. Cherry, K. (2020). verywellmind - How a a Transactional Leadership Style Works. Retrieved from https://www.verywellmind.com/what-is-transactional-leadership-2795317 6. Gordon, J. (2021). Businessprofessor. Retrieved from https://thebusinessprofessor.com/en_US/management-leadership-organizational-behavior/flat-organization-definition 7. Judge, T. A., & Piccolo, R. F. (2004). Transformational and Transactional Leadership: A Meta-Analytic Test of Their Relative Validity. 8. Nishadha. (2021). Creately Blog. Retrieved from https://creately.com/blog/diagrams/types-of-organizational-charts/ 9. Pratt, M. K. (2017). techtarget - transactional leadership. Retrieved from techtarget. 10. Sabanoglu, T. (2022, February ). https://www.statista.com/statistics/1316070/secondhand-luxury-watches-market-revenue/. Retrieved from https://www.statista.com/statistics/1316070/secondhand-luxury-watches-market-revenue/: https://www.statista.com/statistics/1316070/secondhand-luxury-watches-market-revenue/#statisticContainer 11. Zaccaro, S. J., Kemp, C., & Bader, P. (2003). Leader Traits and Attributes. | - |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/90004 | - |
dc.description.abstract | N/A | zh_TW |
dc.description.abstract | This thesis is a mixture of a case study of my existing luxury products wholesale and retail business and a business plan of new ideas adding to my existing business.
In this thesis, I use business model canvas and porter 5 forces to summarise and analyse my existing business. I can put the researches and ideas of my thesis into practice in real life. This allows me to work on my thesis with more passion. I decided to work on this topic as my NTU GMBA graduation thesis is because I would like to expand my existing business from luxury brand wholesale business to luxury brand retail business. This will allow me to use the case study and business plan practically in real life. | en |
dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2023-09-22T17:01:14Z No. of bitstreams: 0 | en |
dc.description.provenance | Made available in DSpace on 2023-09-22T17:01:14Z (GMT). No. of bitstreams: 0 | en |
dc.description.tableofcontents | Table of Contents
Master Thesis Certification by Oral Defense Committee i Acknowledgment ii Abstract iii Table of Contents iv List of Figures and Illustrations vi List of Tables vii 1. Introduction 1 2. Existing Business 2 2.1. Overview of My Existing Company 2 2.2. Business Model Canvas 4 2.2.1. Key Partners 4 2.2.2. Key Activities 6 3. Customer Portfolio 21 3.1. Current Customers Portfolio 21 4. Expand the B2C Business by Opening a Flagship Shop 23 4.1. Background 23 4.3. Additional Features on the Flagship Shop 27 5. Other Recommendation to Improve Existing Business 31 5.1. Loyalty Strategies Plan 31 5.2. Introduce a Real-Time Online System 33 5.3. Inventory Management 34 6. Leadership in Organizations 36 6.1. Leadership Approaches Adopted by Managers within My Company 36 6.2. Organization’s Structure and Culture 39 6.3. Reflection on My Own Leadership 43 7. Conclusion 45 8. References 47 | - |
dc.language.iso | en | - |
dc.title | 奢侈品品牌批發及零售商業計劃書 | zh_TW |
dc.title | Luxury brand's products wholesale and retail business plan | en |
dc.type | Thesis | - |
dc.date.schoolyear | 111-2 | - |
dc.description.degree | 碩士 | - |
dc.contributor.oralexamcommittee | 陳建錦;林俊叡 | zh_TW |
dc.contributor.oralexamcommittee | Chien-Chin Chen;Raymund Lin | en |
dc.subject.keyword | 奢華,手錶,香水,名牌,批發的,零售, | zh_TW |
dc.subject.keyword | luxury,watches,perfumes,brands,wholesale,retail, | en |
dc.relation.page | 48 | - |
dc.identifier.doi | 10.6342/NTU202304083 | - |
dc.rights.note | 同意授權(全球公開) | - |
dc.date.accepted | 2023-08-14 | - |
dc.contributor.author-college | 管理學院 | - |
dc.contributor.author-dept | 商學研究所 | - |
顯示於系所單位: | 商學研究所 |
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