聽見你的聲音：臺灣Podcaster與聽眾的實踐圖像

Abstract

2020年開始，Podcast在臺灣掀起一波潮流，在視覺媒介盛行且眼球注意力飽和的時代，臺灣Podcaster與聽眾選擇將其納入自身日常的空隙，並在製作及聆聽節目的實踐中共同構築這個仍未定型的聲音場景。本研究首先從製作者的角度，探討Podcaster秉持經營個人品牌的心態，及其情感勞動與自我揭露，使其不斷重塑對於自我之認知，進而逐漸確立自身主體性，同時，Podcast作為對抗性公共更拓展了公共論述的模糊地帶。本研究也透過製作技術層面指出，Podcast的聲音親密感關鍵在於Podcaster透過口語表達及錄製剪輯等技巧，創造「不確定性」進而引起聽眾共鳴。本研究更從聽眾角度進一步了解，Podcast作為資訊傳播的媒介，鬆動了傳統新聞傳播的框架，此外，Podcast作為生活調劑的角色，使主持人與聽眾間不僅形成擬社會互動，彼此的能動性更使其產生各異且動態的互動關係。Podcast遁入聽眾的日常生活，在手眼忙碌但腦袋仍想接收資訊時，空閒的雙耳提供了絕佳時機及空間，Podcast的存在正反映了當今生活的集體狀態。

Since 2020, podcasts have sparked a trend in Taiwan. In an era dominated by visual media and saturated attention, Taiwanese podcasters and listeners choose to integrate podcasts into the gaps of their daily lives. Through the production and listening of podcasts, they collaboratively shape this evolving aural landscape. This study begins by exploring podcasters' perspective on managing personal branding and delves into their affective labor and self-disclosure. This continuous process reshapes their self-awareness and gradually establishes their subjectivity. Additionally, podcasts, as a form of counterpublic, expand the boundaries of public discourse.This research also highlights the role of production techniques. The intimacy of podcast sound hinges on podcasters' use of oral expression, recording, and editing techniques to create "uncertainty," thereby eliciting resonance among listeners. Furthermore, from the listener's perspective, podcasts, as a medium for information dissemination, loosen the framework of traditional news media. Additionally, podcasts serve as a source of leisure, fostering interactions that extend beyond parasocial interaction between podcasters and listeners. Their agency generates diverse and dynamic interactive relationships. Nestled into the daily lives of listeners, podcasts provide an ideal opportunity and space for active listening amid busy hands and eyes yet receptive minds. Their existence reflects the collective state of contemporary life.