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標題: | 臺灣健康食品違規廣告之研析-以2013年〜2023年案件為例 Study on Illegal Advertisements of Health Foods in Taiwan-Cases from 2013 to 2023 as Examples |
作者: | 陳柏志 Bo-Chih Chen |
指導教授: | 姜至剛 CHIH-KANG CHIANG |
關鍵字: | 健康食品,違規廣告,廣告,誇大不實,食品安全, Healthy Food,Illegal Advertising,Advertising,Exaggeration,Food Safety, |
出版年 : | 2023 |
學位: | 碩士 |
摘要: | 近年來,健康食品在消費市場中的需求日漸增長。然而許多健康食品的廣告宣傳充斥著不實、虛假的訊息,使得消費者難以辨識真正的健康食品。此外,許多健康食品廣告往往誇大了其功效,甚至宣稱可以治療各種疾病,這種違規廣告不僅會對消費者造成經濟損失,還可能對其健康造成損害。
本研究將探討102年至112年健康食品的違例廣告,對象為「衛生福利部食品藥物管理署違規食品、藥物、化妝品廣告民眾查詢系統」中935筆資料。這些資料包括廣告主、廣告內容、違規情況、處理結果等訊息,是研究健康食品違規廣告的重要資源,希望能從此研究中得出政府對於這些違規業者的因應措施。 本研究利用102年至112年間共935筆資料,找出各項年度、通路、法條和情節各項資料,統整出各項圖表及樣態。以年度而論,結果可得知健康食品違規廣告案件逐年下降,可得知政府及媒體的監督是有效用的。以通路而言,電視仍然占了最大通路,占了63.5%,作者認為健康食品主要以年長者購買居多,而年長者多以電視廣告得知健康食品消息,並非如我們所猜測的隨著網購越來越發達,網路通路而有上升的趨勢。以違規情節而言,食品廣告不實、誇張或易生誤解占了大多數,共34.7%。 此研究也探討了各項案例,也分析了違規原因,希望能夠給予業者和消費者正確的資訊與建議,並對未來健康食品廣告能有正向的發展。另一方面,希望可以給予政府未來對於健康食品政策制定的建議,將健康食品違規廣告風險降至最低。 In recent years, the demand for healthy food in the consumer market has been increasing day by day. However, many health food advertisements are full of false information, making it difficult for consumers to identify real health foods. In addition, many health food advertisements often exaggerate their efficacy, and even claim that they can treat various diseases. Such false advertisements will not only cause economic losses to consumers, but may also cause damage to their health. Therefore, this study hopes to reduce the deception of consumers by false advertisements by exploring the status of illegal advertisements of health foods. This study will investigate the illegal advertisements of health food from 102 to 112 years, and the cases are 935 recorded in the "Public Inquiry System of Food, Drug, and Cosmetics Advertisements of the Ministry of Health and Welfare". These data include information such as advertisers, advertisement content, violations, and processing results. They are important resources for studying false advertisements of health food. It is hoped that the government's response measures to these violators can be drawn from this research. This research uses a total of 935 data from 102 to 112 to find out the data of each year, passage, law and plot, and integrate various charts and patterns. In terms of the year, it can be seen that the number of illegal advertisements of health food has decreased year by year, and the supervision by the government and the media is effective. In terms of channels, TV still accounts for the largest channel, accounting for 63.5%. The author believes that healthy food is mainly purchased by the elderly, and the elderly mostly learn about health food through TV advertisements, not as we guessed. More and more developed, the network access has an upward trend. As far as violations are concerned, food advertisements are false, exaggerated or prone to misunderstandings, accounting for 34.7%. Therefore, it is known that most of the advertisements in the market are exaggerated and false advertisements. It is worth noting that since 2010, when the fines for claiming medical efficacy of food products were increased, advertisements claiming medical efficacy decreased rapidly. From this we can see that the increased fines have the function of supervision and vigilance. This study also discusses various cases and analyzes the reasons for violations, hoping to give correct information and suggestions to the industry and consumers, and to have a positive development in the future of healthy food advertising. On the other hand, it is hoped that the government can give suggestions on the formulation of health food policies in the future, and minimize the risk of illegal advertising of health foods. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/89833 |
DOI: | 10.6342/NTU202303277 |
全文授權: | 未授權 |
顯示於系所單位: | 食品安全與健康研究所 |
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