Please use this identifier to cite or link to this item:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/88467
Title: | 台灣市場推廣建築工程成本顧問之可行性 Potential to Establish Quantity Surveying / Cost Management Profession in Taiwan |
Authors: | 陳詠盈 Yoong-Ying Tan |
Advisor: | 陳家麟 Chia-Lin Chen |
Keyword: | 工料測量,成本管理,競爭優勢,價值主張畫布,台灣建築業, Quantity Surveying,Cost Management,Competitive Advantages,Value Proposition Canvas,Taiwan Construction Industry, |
Publication Year : | 2023 |
Degree: | 碩士 |
Abstract: | 儘管台灣建築業蓬勃發展,但建築項目仍受到成本超支、工期延誤、績效失誤和施工糾紛等問題的困擾。它背離了項目規劃和執行應注重效率並產生盡可能高的投資回報的項目管理原則。因此有推广工料測量或成本管理服務之必要。工料測量師或成本經理的主要职责是實施嚴格的成本控制与合同管理,以確保公平合理的資源利用,并為建築合同双方獲得利益最大化。
本研究的目的是了解台灣是否有潛力建立及推广工料測量(QS)或成本管理顾问專業。本研究首先調查了當前 QS 市場參與者所採用的波特通用策略以及競爭優勢。通過研究,我們了解到外资企業投資台灣市場對QS服務的需求。同时,我們也了解到QS服務在台灣沒有被廣泛採用的原因是台湾本土企业在項目團隊的配置不同,并採用相對傳統的管理模式。 本研究以Alex Osterwalder的“價值主張畫布”为轴心,采访台灣的工程項目的利益相關者,包括客戶、項目經理、承包商和工料測量師。访谈中我們更好地了解項目客戶或其他利益相關者更喜歡採用QS服務的一些根本原因,以及阻礙QS行業在台湾發展的因素。針對在訪談中發現的客戶痛點,我們提出了良好的QS公司架構以及多種解決方案。儘管目前市場僅限於外资企业客户,但我們仍然認為台灣有必要發展QS行業,以建立一個更加透明和更具成本效益的建築工程市場。 在提供建议的部分,我們著眼於台灣QS行業的大局,为現有的 QS 公司、考慮進入台灣市場的國際 QS 公司、以及政府、行業專家和教育機構等其他利益相關者提出了建議。因為建立一個強大、規範的行業,不能仅仅依靠外部需求,而是需要所有利益相關者共同治理和推動一个堅實的供給體系,才能放眼未来。 Despite the booming construction industry in Taiwan, construction projects are plagued by issues including cost overruns, schedule delays, performance lapses, and construction disputes. It has deviated from the project management rule whereby project planning and execution should seize efficiency and yield the highest possible return on investment. Therefore, quantity surveying or cost management services are brought into the picture. The main role of quantity surveyors or cost managers is to implement vigorous cost control and contract management to ensure that resources are used to gain the greatest advantage of the principal parties to a construction contract. The purpose of this study is to understand if there is potential to establish quantity surveying (QS) or cost management profession in Taiwan. This study first investigates the competitive advantage and Porter’s Generic Strategies adopted by current QS market players. Through the study, we understand the demand for QS services arises from foreign companies’ investment in the Taiwan market. We also understand the reason QS services are not widely adopted in Taiwan is due to the different setups of the project team and relatively conventional approaches adopted by the local construction team. By utilizing Alex Osterwalder’s’ Value Proposition Canvas to interview project stakeholders including client, project manager, contractor and quantity surveyor in Taiwan, we can better understand some underlying reasons on project clients or stakeholders prefer adopting QS services and also what hinders the development of QS industry in Taiwan. For the customer’s pains which we found from the interviews, we have proposed a good QS firm structure and several solutions to address the pain point. Despite the current market being limited to MNC clients, we still see the need of developing the QS industry in Taiwan to establish a more transparent and cost-efficient construction market. In the recommendation section, we look at a bigger picture of the QS profession in Taiwan instead of individual companies. Recommendations have been given to existing QS firms, international QS firms who are looking at entering the Taiwanese market, and other stakeholders such as the government, industry experts, and education providers. It is because building up a strong and regulated profession does not rely on external demand, but also a solid supply system that is governed and promoted by all related stakeholders. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/88467 |
DOI: | 10.6342/NTU202301544 |
Fulltext Rights: | 同意授權(全球公開) |
Appears in Collections: | 管理學院企業管理專班(Global MBA) |
Files in This Item:
File | Size | Format | |
---|---|---|---|
ntu-111-2.pdf | 1.11 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.