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Title: | 農遊劵推行對農會供銷部經營績效之影響-以汐止區農會為例 The Impact of Agricultural Tour Coupons on Sale Performance – A Case Study of Xizhi Farmer Association. |
Authors: | 蘇義智 Yi-Chih Su |
Advisor: | 張宏浩 Hung-Hao Chang |
Keyword: | 農會,供銷部,農遊劵,政府政策,銷售, Farmers' Association,supply and marketing department,agricultural tour coupon,government policy,sales, |
Publication Year : | 2023 |
Degree: | 碩士 |
Abstract: | 本研究以汐止區農會為例,研究探討農遊劵實施後對於農會供銷部經營績效影響。本文實證分析以2020年9月至2022年12月汐止區農會供銷部銷售交易金額及交易內容為資料來源,透過最小平方法迴歸模型分析,瞭解農會在政府施行農遊劵這項政策後,對於農會供銷部的銷售是否有正向影響。本研究實證分析發現,以政府發放農遊劵後對於汐止區農會供銷部的銷售上來說多具有正向的影響。本文實證結果顯示,因政府於農遊劵1.0到4.0推行上有不同施行方式,這四種方式的不同造成消費者有不同的消費模式,對於農會供銷部的銷售上來說也是有不同的呈現。本文研究除了會探討政策推行對汐止農會供銷部經營績效外,還會對於政策推行後大家購買的種類、農遊劵面額對銷售影響以及政策推行的不同方式來研究,分析哪種方式較有成效,及各有影響的結果。 This study investigates the impact of the agricultural tourism coupon policy on the operational performance of consumers’ purchase using the Xizhi Farmers' Association as an example. The empirical analysis is based on the transaction data of the Xizhi Farmers' Association's supply and marketing department from September 2020 to December 2022. We use a regression model to analyze whether the implementation of the agricultural tour coupon policy has a positive impact on the sales value of agricultural products. The empirical result showed that the issuance of agricultural tour coupons by the government had a positive impact on the sales value of the products sold in Xizhi Farmers' Association's supply and marketing department. Owing to different implementation of agricultural vouchers, we found that different implementation affects sales value differently. Our result can provide useful insights for the operation of the farmers’ association and the effectiveness of the tourism voucher policy. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/88328 |
DOI: | 10.6342/NTU202301945 |
Fulltext Rights: | 同意授權(限校園內公開) |
Appears in Collections: | 農業經濟學系 |
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ntu-111-2.pdf Restricted Access | 1.07 MB | Adobe PDF | View/Open |
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