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Title: | 電動車生態系之創新商業模式探討-以鴻海MIH為例 The Innovative Business Model of EV Ecosystem-A Case Study of Foxconn MIH Consortium |
Authors: | 翁志忠 Chih-Chung Weng |
Advisor: | 陳家麟 Chia-Lin Chen |
Keyword: | MIH Consortium,MIH電動車生態系統,EV生態系,生態系創新策略,生態系競爭策略, MIH Consortium,MIH Electric Vehicle Ecosystem,EV Ecosystem,Ecosystem Innovation Strategy,Ecosystem Competition Strategy, |
Publication Year : | 2023 |
Degree: | 碩士 |
Abstract: | 近年來,因氣候變遷造成全球急遽暖化,在溫室效應威脅日增和環保意識抬頭等因素下,世界各國無不強制推行各項綠能政策,從京都議定書(1997)、巴黎氣候協定(2015)、到聯合國氣候變遷大會(2021)的極端氣候、能源危機等議題,百年的汽車產業就在淨零政策、高額補貼和成本降低等多項因素的驅動下,加速了電動車產業的蓬勃發展。
電動車是百年一遇的市場機會,臺灣過去在傳統車時代,因無法掌握核心技術及打入供應鏈,始終落後日、韓及歐美等汽車大國,進入電動車的時代,臺灣具優勢的ICT產業、半導體及製造能力,將有機會開創新局,帶來一場移動工具的革命。MIH Consortium的成立就是在此大策略下誕生,旨在創建一個開放式的電動車生態系統及促進移動領域的合作為使命,結合各產業、各領域的夥伴,打破過去封閉的汽車供應鏈,共同創建屬於臺灣電動車產業的大未來。 本研究以MIH電動車生態系統做為探討主題,透過對MIH的觀察,分析其在EV生態系所扮演的角色、聯盟運作、夥伴間的關係、生態系創新策略與生態系競爭策略等,會如何影響台灣電動車產業的未來發展。本研究發現,MIH若確實掌握「開放」與「和諧」的生態系規則,就能協調包含車廠及上中下游供應鏈等參與者所需要的各種資源,協助參與者生存並共同創造最大價值。當生態系統內的成員類型或功能不斷增加時,彼此之間的緊密協作將能夠有效促進價值的最大化,確保生態系統得以長期繁榮與可持續發展,並有效避免陷入衰退的命運。反之,如何維持生態系所有參與者間的利益和權利平衡,將是非常重要的課題。 In recent years, due to the rapid global warming caused by climate change, the increasing threat of greenhouse effects, and the rise of environmental awareness, countries around the world have been implementing various green energy policies. From the Kyoto Protocol (1997) and the Paris Climate Agreement (2015) to the United Nations Climate Change Conference (2021) addressing extreme weather and energy crises, the century-old automotive industry has been accelerating the development of the electric vehicle industry through factors such as net-zero policies, high subsidies, and cost reduction. Electric vehicles represent a once-in-a-century market opportunity. In the past, Taiwan lagged behind automotive powerhouses like Japan, South Korea, and Western countries in the era of traditional vehicles due to the inability to grasp core technologies and penetrate the supply chain. However, with the advent of the electric vehicle era, Taiwan's advantageous ICT industry, semiconductor capabilities, and manufacturing capabilities will have the opportunity to create a new era and revolutionize the field of transportation. The establishment of the MIH Consortium is born out of this grand strategy, aiming to create an open electric vehicle ecosystem and promote cooperation in the mobility sector. By combining partners from various industries and domains, it aims to break the traditional closed automotive supply chain and jointly create a bright future for Taiwan's electric vehicle industry. This study focuses on the MIH electric vehicle ecosystem as the main topic of exploration. Through observing MIH and analyzing its role in the EV ecosystem, alliance operations, partner relationships, ecosystem innovation strategy, and ecosystem competition strategy, we examine how they will influence the future development of Taiwan's electric vehicle industry. This study finds that if MIH truly masters the "open" and "harmony" rules of the ecosystem, it can coordinate various resources needed by participants, including automakers and the upstream, middle, and downstream supply chains, to help them survive and create maximum value together. As the types or functions of members within the ecosystem continue to increase, close collaboration among them can effectively promote value maximization, ensure the long-term prosperity and sustainable development of the ecosystem, and prevent it from falling into decline. Conversely, maintaining a balance of interests and rights among all participants in the ecosystem will be a crucial challenge. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/88119 |
DOI: | 10.6342/NTU202301299 |
Fulltext Rights: | 同意授權(限校園內公開) |
Appears in Collections: | 事業經營碩士在職學位學程 |
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