「納智捷」對墨西哥汽車產業的啟示

Abstract

這項研究旨在比較台灣和墨西哥的汽車工業，並以“Luxgen”品牌作為基準，因其在豪華和創新方面的成功。這項研究所獲得的見解對於墨西哥市場的增長可能具有無價的價值。基本上，這項研究運用現代化理論來解釋台灣成功的工業藍圖如何被適應並應用於墨西哥的情境。首先，研究探討了台灣汽車工業的現狀，包括其企業結構、市場策略、產品和技術，以及對墨西哥汽車市場增長潛力的評估。同時也研究了墨西哥和台灣在汽車工業上的經濟和貿易聯繫。研究結果強烈表明，墨西哥可以從創建或發展成熟的汽車製造商中受益。通過遵循Luxgen所使用的成功策略，模仿促進台灣工業不斷追求創新的政策和機構，墨西哥可以為其汽車產業的增長和轉型奠定堅實基礎。這項研究顯示，與各種公司建立聯盟的重要性，即使是汽車行業之外的公司，以成功地鞏固墨西哥的汽車品牌。此外，它強調墨西哥汽車製造商和政府需要將更多資源投入研發項目。這些投資將促進技術進步，支持該領域本地公司的現代化。

This study aims to offer a comparison of the automotive industry in Taiwan and Mexico, utilizing the brand “Luxgen” as a benchmark due to its success through luxury and innovation. The insights gained from this examination could be invaluable regarding growth within the Mexican market. Basically, this study uses the modernization theory to explain how successful Taiwanese industry blueprints can be adapted and applied to the Mexican context. First, the study explores the current state of Taiwan's automotive industry, including its corporate structure, market strategies, products, and technologies, alongside an evaluation of the potential for growth within the Mexican automotive market. The economic and trade connections between Mexico and Taiwan within the automotive industry are also examined. The findings strongly indicate that Mexico could benefit from creating or developing established automobile manufacturers. By following the successful tactics used by Luxgen and imitating the policies and institutions that promote a constant pursuit of innovation within the Taiwanese industry, Mexico could establish a strong base for the growth and transition of its automotive sector. This study demonstrates the importance of forming alliances with various companies, even those outside the automotive sector, to successfully consolidate a Mexican automotive brand. Moreover, it emphasizes the need for Mexican automakers and the government to allocate more resources toward Research and Development initiatives. These investments will foster technological progress and support the modernization of local companies in the sector.